step by step procedure for SEO :
Title tags are the most important ranking factor on your page. It's critical to get them right. Proper title tag strategy is comprised of three factors:
As we've covered many times, the description meta tag is the most useful. (And, the NOODP tag is now useful for reasons that we discuss in this month's updates section.) All others are basically useless in terms of having any effect on search results or link descriptions.
Ranking-wise, search engines tend to pay attention to keywords found within certain tags. These include bold, italics, and bullet (or list) tags. Just remember, if you're bolding, italicizing and bulleting everything, that's the same as emphasizing nothing—because nothing stands out for the rest of the page. So, choose the keywords you want to emphasize carefully.
Keywords in Image Tag Alt and Title Attributes
Search engines do index content found in image alt and title attributes—and placing keywords within the image tag can have a small positive impact on rankings. These attributes were designed to make images accessible to the vision impaired and to people who surf the web with image loading turned off in their browsers—and that's how these attributes should be used.
Links on Your Pages
There'stwo types of links you'll have on your pages:
Internal links are a critical and often overlooked aspect of search engine ranking. By linking to your own pages with the keywords you want them to be found for, you significantly increase your chances of ranking well for those keywords. Be sure to use keyword-rich anchor text in your site's internal linking.
External links also carry more weight than most people realize. While it's true that linking to "bad neighborhood" sites (i.e. sites that flagrantly violate search engine guidelines) will often get you penalized, linking out to highly reputable and authoritative sites within your topic can actually have a small positive ranking effect.