Being a writer, we possess a rare skill of making something out of nothing. We can change thinking, create emotions, paint pictures in readers’s minds. We can manufacture money from thin air.
Through the alchemy of writing, we can make unique things and turn it into consistent revenue.
Yet many writers make the same mistake . . . over and over again. Chasing deadlines, spiraling toward burnout. Sure, they are writing each day and working to get a long list of appreciative clients. But too many writers ignore their most important client.
If you are a writer, your most important client is you.
If you are a writer, your most important assets are the words that you create.
You create great content — blog posts, email newsletters, special reports, landing and web pages, scripts for viral video — for your clients.
You know that words on the page (or screen) are crucial to building a business. And you know that strong writing is one of the most effective ways to create a valuable product.
If you are a writer, you owe it to yourself to deliver your best work to your best client, building up your business’s most valuable asset. Day after day after day.
So if you ask me..for me the most important asset are my words....What about you???