Composing The Perfect Hub
The typical "composition" is a short exercise in writing, often not exceeding 600 words. A written composition, like a musical etude, is a study in the presentation and development of a central theme. It is the bringing together of words and sentences to form a unified, coherent, and independent whole. In a finished composition, as in any finished work of art, each separate part should be integrated with the other parts to create an overall pattern or effect.
A composition is much like the perfect hub. Just the right length to 1) attract the attention of search engines, 2) not too much information for a person to read and get a basic understanding of the topic, and 3) just short enough that the topic doesn't go into detail, so the contextual ads offering more information on the subject will be more likely to earn you revenue.
Planning Your Hub
Choice of Subject. The first consideration in planning a composition is the subject. The writer should choose a subject that is interesting to him and with which he is familiar. For instance, if he knows nothing about making money online, then he should not attempt to write on this subject.
In choosing his subject, the hubber must limit it to what can be adequately covered in the given amount of space. The best composition develops a single, restricted topic through the use of specific details.
The Writer's Purpose. Having chosen his subject, the hubber must then consider what his purpose will be. This will depend in part on which type of composition he plans to write: narrative, descriptive, or expository. The purpose of a narrative is to tell a story, and it may be stated in a one-sentence summary of the intended plot. The purpose of a descriptive composition is to give a complete description of a person, place, scene, event, or object. In this type of composition the hubber 's purpose will be partially determined by the particular point of view he wishes to convey about his subject. For example, two different hubs on Disneyland's amusement park might re-create two entirely different atmospheres: one of vulgar banality and the other of noisy, colorful fun. In preparing to write a description, then, the hubber should work out a statement of purpose that indicates what he wants to show.
Thesis and Outline. Most compositions written by students are of the expository kind. The purpose of a written exposition is to explain, discuss, define, or give information about some subject. The same works with hubs. Once the hubber has decided which approach he will take, he should form a clear conception of what the central idea of his paper will be. It is usually best to write down the central idea in the form of a thesis, a one-sentence summary of the main point to be expressed.
The final step in planning a hub is to outline the points to be covered. Most writers, from the novelist to the newspaper columnist, have a general idea or plan of what they are going to say before they attempt to put their thoughts down on paper. The outline for a hub need not be formal or elaborate. If the thesis or statement of purpose has already been established and recorded, the hubber might simply jot down the points necessary to develop his thesis. He should then arrange them in an order that is logical or psychologically effective. An outline will help the hubber stay within the bounds of his subject.
Writing Your Hub
Sentences. When writing the first draft of a composition, the writer should concentrate on expressing his thoughts clearly and effectively. Sentences should follow one another in a logical and natural way, with smooth transitions from one idea to the next.
Sentences should be concise and to the point. There is no need to use a complex, wordy sentence if the same thought can be expressed more directly. At the same time, sentences should be varied in structure to create a more flexible and interesting rhythm.
Paragraphs. In general, the same rules apply to paragraphs as to sentences. Paragraphs should be fully developed units, each one presenting and amplifying a particular thought. They should be coherent, both internally and externally. Internal coherence is achieved through a logical arrangement of the sentences that make up the paragraph. External coherence is achieved by arranging ideas clearly and logically and by providing adequate transitions between paragraphs.
Grammar. The effectiveness of sentences and paragraphs depends in part on their being written in good grammatical form. The hubber should always pay special attention to syntax, sentence structure, punctuation, and spelling; to neglect these details can seriously detract from an otherwise good composition.
Diction. When writing the first draft, the writer should also concentrate on diction. The term "diction" in this sense, means the choice of words that will best express the writer's meaning. It is particularly important in a descriptive or narrative composition, where details should be as concrete and exact as possible.
Revising Your Hub
It is often said that the best writing is rewriting. Rarely does a fine poem, novel, essay, or article flow spontaneously from the author's pen. Each is the result of severe scrutiny, harsh, critical appraisal, and constant revision. No hubber,therefore, can expect the first draft of his hub to be a finished work.
When looking over the first draft of his hub, the hubber must assume the role of critic and evaluate his efforts in terms of certain standards. He should first evaluate the composition in terms of unity. A unified hub expresses and develops a single idea or achieves a single purpose. The hubber must always remember that, although he knows beforehand what his thesis is, the reader does not. The best way to test a composition for unity is to ask oneself whether or not the reader, after having finished the hub, will understand clearly what the central idea or purpose is.
The hubber should also evaluate his hub in terms of development. The basic question here is whether or not the thesis or purpose has been fulfilled. That is, has the central idea been adequately demonstrated and amplified? Again, the best test is to put oneself in the place of the reader.
Another point to be considered is that of organization. Once the hubber has provided adequate facts and details, he should then determine whether or not he has placed them in such an order as to assure the desired effect. The hubber has several choices in determining the order he will follow. He may want to start his hub with a specific fact and build gradually to a general conclusion, or he may want to begin with a generalization and then support it with details. He may want to describe an event chronologically, as it happened, or state the climax and then trace its causes. Whatever order the hubber has chosen to follow, he should check his hub to make sure that each new idea, detail, sentence, or paragraph stands in its logical and proper place.
The first draft should also be checked for overall coherence. A coherent composition reads smoothly and fluently. Sentences and paragraphs are tied together, ideas are related to one another, and the necessary transitions are provided.
The hubber should review his work thoroughly for grammar and diction. If he has any doubts concerning punctuation, spelling, or capitalization, he should refer to an appropriate source. A grammar and composition text and a dictionary are essential reference materials for this purpose. A dictionary may also help the hubber to find alternative words to improve the diction of his composition. In reviewing his work, the hubber should question the exactness and appropriateness of each word. He should concentrate particularly on weeding out any trite phrases, worn-out cliches, or empty jargon and on replacing them with words that express the same ideas in a fresh and original way.
The Importance of Originality
A composition that is unified, organized, well developed, coherent, and grammatically correct may still be pedestrian and uninteresting. What often distinguishes an excellent hub from a mediocre one is its originality. A hubber with imagination can revive a timeworn topic by discussing it from a fresh point of view or by giving the subject an unusual and interesting treatment.
Originality is further achieved through a hubber's phrasing, his use of figurative language, and his overall diction. Just as some people seem to have an ear for music, some apparently have a better ear for language than others. They have the sense of rhythm, balance, and tone that is as important to writing as to music. They have an understanding of the expressive and suggestive power of words and are thus able to use them in bold and original ways. They are usually keenly aware of everyday physical details and of nuances of character.
There is no formula that will assure originality. Moreover, the hubber who goes out of his way to be different will often produce a composition that is more bizarre and grotesque than original. Nevertheless, to some extent, originality can be cultivated and improved. And in terms of Search Engine indexing and page ranking, rewarded.
This is Part III of my HubPage Trilogy
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