It's cost per mille, or per 1,000 impressions. And I would say $5.71 is pretty good for a hubpage.
CPM (especially with Google Adsense) fluctuates pretty heavily. Usually if your CPM is higher its because more people clicked on the displayed ad. You actually get rewarded for that since you're making the advertiser more money. Generally too I would see the CPM increase once youre recognized as producing high quality content
You cannot help but notice that the CPM fluctuations mean that even with less impressions you can end up earning more if the CPM is high that day. A drop in traffic does not always mean a drop in the CPM shown.
Different ads run with different rates, so is probably what you are seeing. For example some ads might only run for a few days at a higher rate, and others may run for a longer period at a lower rate. It varies by who is purchasing the ads and from what ad networks they originate.
This explains CPM which is the cost per 1000 views to an advertiser. You see CPM on google keyword tool for various keywords which is what people are willing to pay for ads using those keywords. If I pay 100.00 per 1000 does not mean you will earn 100 bucks for every 1000 views that you get. That is what they pay to Google Ad Programs, etc. http://www.ahaze.com/851/what-does-cpm-mean/
I've looked into this quite a bit. Actually, my dog has helped me with it. She goes outside, and she finds just that one spot in the yard where the universal energies are concentrated. She always waits until she finds that spot, no matter how long it takes. Then, and only then, she squats.
While I was waiting for her one evening, I contemplated a recent catastrophic dip in my page views. It suddenly struck me that the same universal energies that draw her to a good dump also draw Google to do the same. So now when I see my page views take a nose dive, I just understand that Google has zeroed in on the universal energies and taken a dump on my subdomain. It's just fate. Next week Google will dump on someone else's subdomain.
You RPM is your revenue per mille. It's basically your cut after all the advertising cuts have been paid and hubpages takes their cut. Its what you have generated per 1,000 impressions on your page.
Its weird though, usually you cant see RPM (in my experience anyway) and you just see CPM. Going to have to do some sleuthing about this :x But regardless don't get too caught up in the numbers. High quality content about interesting things = more money.
The figure shown in our earning stats, regardless of what it is called, is an RPM. That is what I was talking about. The number that shows what I would have earned on that day if I had received exactly 1000 hits.
OK. I'd seen RPM somewhere (adsense?) but the CPM from HPads is what I was referring to.
I've seen enormous swings in that calculated figure - what shows up one day might be 10X that on another day. As Matthew says one of the more common reasons is what the advertisers pay on a particular day.
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