In the hub stats, view duration shows up as stars. Some of my longer hubs have five stars. One of the shorter ones, which has good search engine traffic, shows as three stars. I'm wondering if this means readers skip out before the end, or if it's because It's a shorter piece, therefore they would read it more quickly. I may re-think the layout, but don't want to tinker if the search traffic could be affected. Any comments please?
Keywords, as I see it, are for google to do it's best to target and show articles the reader might want to see. A guess on google's part as search terms used are often an attempt to describe something other than what google thinks is wanted.
Your summary is your chance to improve that targeting guess; a good description will discourage readers that are actually looking for something else and hopefully encourage readers that want what you've got.
So the question I've been struggling with is; Google likes longer article with more content and I'm assuming HP scores hubs higher in that case. On the otherhand, a lot of readers don't want to give up a lot of time on every page they visit on the internet. They want quick answers or quick stories so long as it doesn't compromise much of their time. So do you write longer articles to satisfy the grading process and google or shorter articles to appeal to the typical audience?
I'm going for longer article broken down into easily scannable (yes I know it's not a word) bits. I'm trying to make short sections with lots of headings... the effect is "look here stupid" without actually saying "look here stupid"
This is what I've been trying to do as I tweak hubs out of idle. I tend to write in large paragraph blocks, now I'm using bullets, table of contents and pretty much spacing after every three sentences or so. Also, I'm adding in those "cute" little page brakes ----we'll see.....
That's the $64,000 question. I know I sometimes bail out before the end of a long article, cos I only wanted a quick answer, or "taster" of a subject. The current message seems to be go for longer hubs.
There are some excellent articles here that I open and begin to read because I am actually interested in the article and equally impressed with how well it was done, but find myself leaving the tab open to come back after I tend to other things because I realized the article is quite lengthy and there is so much to do and so little time. It might take me all day to read a 10 minute article.
Have you looked at the 'average time spent on the page' feature in analytics?
I have pages that get a long read time according to analytics but only 2 or 3 stars in HP's view duration.
I've always thought it was to do with slide show view times being included with the page read times and averaged out. If you see what I mean.
By the way, I saw one of your Squidoo pages recently. The girder picture raised a significant titter. I am little too old for that kind of thing (unexpected titters) so please be more careful where you put your pictures in future. At least include a warning. 'May result in Titters' or similar, prominently displayed.
When people come back to view new comments, they don't need to spend time reading the whole hub again. They just scroll down to the bottom and see what people are saying. I imagine that would explain at least part of the short viewing times.
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