From the earning reports I see that earnings depends on impressions and CPM. Understand impressions, but I am not sure if I know what affect CPM ratio, because it changes every day.
Would you please share here some of your knowledge and experience?
CPM is affected by what companies HP can get to contract with. By what is being advertised. By the topic or category of your hub. By the day of week and month, by the time of year. By what keywords you have used, and by what the viewer has been looking at in their recent past.
Lots of variables. few of which you have any control over.
CPM varies from subject area to subject area, and can also vary depending, as wilderness mentioned, on keywords in the text of your Hubs.
CPMs for topics like entertainment are pretty low, whereas CPMs for topics like finance and business are high (however competition within those categories is also very high).
by Jasmeet Kaur21 months ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by Seth Winter5 years ago
I recently signed up for hubpages Ive written a few articles and so far I have about 500 views and my CPM shows about 7.50. I assumed the 7.50 was how much money ive made on people visiting ads on my page but a friend...
by psycheskinner4 years ago
One day this week I got a CPM if $2.55 and another day this week I got a CPM of $5.71. Both are confirmed final amounts.I am wondering what could cause such a big swing in the course of a few days?
by Paul Edmondson5 years ago
We have always cared deeply about providing the most rewarding place for people to publish online and we continue to work on improving overall monetization for your Hubs. One of the benefits that the HubPages...
by Catherine Giordano2 years ago
CPM, as I understand it. is the amount an advertiser pays per 1000 impressions from your hub. I have noticed that the number of impressions that show in the earnings tabs is lower than the number of views. I am guessing...
by Dr. John Anderson2 years ago
My CPM was the lowest in the last 12 months yesterday, in a week of lows. Anyone else seeing this? What is happening and Why?
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