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CPM and what affect it the most?

  1. baja2013 profile image72
    baja2013posted 3 years ago

    Hello,
    From the earning reports I see that earnings depends on impressions and CPM. Understand impressions, but I am not sure if I know what affect CPM ratio, because it changes every day.
    Would you please share here some of your knowledge and experience?
    Thanks!

    1. wilderness profile image97
      wildernessposted 3 years ago in reply to this

      CPM is affected by what companies HP can get to contract with.  By what is being advertised.  By the topic or category of your hub.  By the day of week and month, by the time of year.  By what keywords you have used, and by what the viewer has been looking at in their recent past.

      Lots of variables. few of which you have any control over.

  2. baja2013 profile image72
    baja2013posted 3 years ago

    So surprises will follow every new day smile

    1. wilderness profile image97
      wildernessposted 3 years ago in reply to this

      Every new day either Santa or the Grinch will knock on your screen.

      1. baja2013 profile image72
        baja2013posted 3 years ago in reply to this

        Life is so beautiful! big_smile

  3. Simone Smith profile image91
    Simone Smithposted 3 years ago

    CPM varies from subject area to subject area, and can also vary depending, as wilderness mentioned, on keywords in the text of your Hubs.

    CPMs for topics like entertainment are pretty low, whereas CPMs for topics like finance and business are high (however competition within those categories is also very high).

    1. baja2013 profile image72
      baja2013posted 3 years ago in reply to this

      What about politics? Just preparing one hub, so won't be bad to know what can I expect?

 
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