Google announced that the expected 'kinder and gentler' Panda update was rolled out on July 16th and wrapped up on about July 28th. This was a true update, not a data refresh, and was designed to soften the impact that Panda had on sites which were in the grey area on content quality.
Matt Cutts, Distinguished Engineer and Head of Webspam at Google, said:
"We are looking at Panda and seeing if we can find some additional signals, and we think we've got some to help refine things for sites that are kind of in the border zone, the grey area a little bit. And so, if we can soften the affect a little bit for those sites that we believe have got some additional signals of quality, that will help sites that were previously affected – to some degree."
Hubpages.com didn't fair well under the new update. Site-wide traffic fell 38% from the beginning of the update until its conclusion and has fallen more since then.
But your individual Hubs on your subdomain can still rank high for their keywords in search results, and I have evidence from my own Hubs that this is true and many other writers here will tell you the same thing.
But you must learn the lessons of the Panda algorithm and follow its precepts to the letter. Google's perception of quality has nothing to do with how many tables, maps, quizzes or original images are on your Hubs. If you lost traffic to your Hubs and your position on search results slipped during this update, Google Panda determined that something was wrong with the quality of your Hubs and that your competition is better.
Excellent info, thanks for sharing. I hope things can get turned around for HP, but I did not get the hit I guess so many others did - at least not that bad. I also tend to make up for it with social media shares/pins and the like on my popular hubs. I'm still going in and doing a lot of updates though. One of my own websites took a bite this time too probably from not updating it enough... sigh. It's always a battle with the rabid panda.
WriterFox: And this is probably why HP is attempting to do the Editor's Choice thing...get the best of the best all on their domain to show Google that some of us here have what it takes. Problem is, this will not help writers' subdomains, which is why I think it is a bad idea!
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