I have highlighted many important sentences in my hubs in bold and italicized them. Do they act as keywords ?
If so, highlighting lots of keywords will surely lead to Google rules on keywords, isn`t it ?
Kindly help me.
Thanks in advance.
Italics and bold for SEO isn't a great idea. Google is a lot smarter now with picking up keywords and keyphrase, and abuse of its system.
Every word you write is a keyword, Google can identify based on a range of things like synonyms and density what your content is about.
Just as a reader, I would say that some bold or italic words used for emphasis are OK. If you overdo it, it can be very distracting.
As WryLilt has said, keywords are based upon the actual word; not on how it is formatted.
Italics, bold, underline; those are all used for creating emphasis, yes, but if you over-use those tools, you lose your emphasis, and the article just looks cluttered and hard to read. People will go read something else instead.
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