Over the last week my CPM scores were the lowest I have ever received. The running average summary since the beginning of the year shows a steady decline of 25% since the beginning of the year. What does this mean? Why is this happening? Are all hubbers affected in the same way? What can hubbers do to fix it? Obviously it means less earnings for the same traffic? Is the Ad Program failing?
Mine have dropped, too.
As I do think HP is trying their best to keep high CPM's (it's certainly to their benefit to do so) it is presumably a result of advertisers refusing to pay any more.
You can try changing the topic you write about, but other than that, nothing.
No, it is far, far too early to say that HPads is failing - let it go for a year with ads all over the net being much higher than HP and you could make the claim.
It depends on advertisers and content. If an advertisor thinks your article will be getting a ton of traffic, then more cpm.
It's happening to everyone. Paul had been really happy a few months ago - they must have secured some kind of deal that gave high CPMs, but that deal has obviously expired. They do tend to fluctuate.
It's a hard thing to tell. I have several accounts. Some have reached their highest CPM in a VERY long time while some are absolutely tanking. I guess it evens out in the end.
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