If the url and the title are different, do you want the keywords in the url or the title? Sometimes I'd like to do a cute title with a pun or something, but I don't because of the advice to use keywords and "Why" ...and "How..." and "The Top 15..."
You want keywords in both. I know it's tempting to use a cute title, because that's what we all learned when writing for the offline world - but your title is really, really important for getting search engine traffic, more important than the URL.
They do indeed. Just don't get too obsessed with keywords! If you use exactly the same keywords in every title, sub-title and heading, Google may start to think you're trying to "keyword stuff" instead of writing for your reader.
It is my understanding that you should never change a url. It will break any existing links-for instance if someone pinned one of your photos.. It is OK to change a title. Maybe some of the techies should comment on this.
Regarding your question about how often to change the title of your hub. My advice would be to change it after 4-6 months if the title is not performing. I personally would not change a title any more frequently than that.
One thing I think you will really appreciate about writing on HP is that you actually get paid for the income your Hub produces instead of pooling that income with other people and HOPING you get paid!
Yeah. I just finished an article about the history of Squidoo.com and its sale to HubPages and you wouldn't believe how messed up the payment system was there! (Sorry, I thought you just came from Squidoo.)
Let the title be descriptive of what the hub has to offer which menas natural insertion of keywords. The Url should be different and speak about topical relevancy. In time to come URL seo benefits will certainly decrease.
The URL and Title both provide SEO benefits if you use keywords in them. However evidence suggests the title is far more important than the URL. I know one person who has a very successful blog where the URL does not contain any of the keywords he is now ranking for.
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