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Butter side Down: CPM and Views

  1. CatherineGiordano profile image92
    CatherineGiordanoposted 2 years ago

    When my views were low I had really high cpms.  Now I am enjoying relatively high vies and my cpm is in the basement. Why can't I get them both high at the same time.  Is this a case of butter-side down, poltergeists messing with me, or some nefarious scheme to insure I never make payout.

    1. neosurk profile image88
      neosurkposted 2 years ago in reply to this

      I am experiencing the same. CPM has tanked this week. I guess it's expected since holidays are over.

      1. Maina Ndungu profile image84
        Maina Ndunguposted 2 years ago in reply to this

        You're lucky to have good traffic. My page views have been going down ever since the Google animal updates and are still on the downhill.
        I'm not sure any more whether I should continue publishing more hubs or try my luck somewhere else.

        1. CatherineGiordano profile image92
          CatherineGiordanoposted 2 years ago in reply to this

          The people who lost views seem to be people who have been on HP for a long time.  I am relatively new. My high views are the number of views that make other people want to leave HP.

          1. TIMETRAVELER2 profile image93
            TIMETRAVELER2posted 2 years ago in reply to this

            My cpms have dropped by about 30% but they were quite high before, which really surprised me.  I have noticed the same phenomenon as you...when views are high, CPMs drop.  Don't know why that is but do know that it is what the advertisers are willing to pay at any given time that decides.  Just be happy your views are up...I think you have done exceedingly well here and hope you will keep up the good work.

            1. CatherineGiordano profile image92
              CatherineGiordanoposted 2 years ago in reply to this

              Thanks timetraveler2.  It has to be coincidence.  I can't think of a reason why one going up makes the other go down. I'm just having fun.  I got my 10,000 view today. Thanks for your support.

    2. NateB11 profile image91
      NateB11posted 2 years ago in reply to this

      I've been wondering about some of this too. I understand january is always a bad month. I've heard things pick up again in February.

      1. CatherineGiordano profile image92
        CatherineGiordanoposted 2 years ago in reply to this

        NateB11: Good to know.

    3. Christy Kirwan profile image
      90
      Christy Kirwanposted 2 years ago in reply to this

      Hi Catherine,

      Sorry to hear that your CPMs are low, but it's a good sign that you're getting a lot of traffic. Many advertisers spend more during the holidays (meaning higher CPMs), but are willing to pay less after New Year's, so it's likely that your low CPM is at least partially seasonal.

    4. CatherineGiordano profile image92
      CatherineGiordanoposted 2 years ago in reply to this

      To elaborate on my question about cpm?  Are the cpms specific to my hub, my domain, or to the site as a whole?  If it is the site as a whole, everyone would have the same cpm and I don't think that is the case.

      1. Christy Kirwan profile image
        90
        Christy Kirwanposted 2 years ago in reply to this

        CPMs are unique to you and are based on a number of factors (like the topics you are writing on, the quality of your Hubs, the time of year, etc).

    5. CatherineGiordano profile image92
      CatherineGiordanoposted 2 years ago in reply to this

      To elaborate on my question about cpm?  Are the cpms specific to my hub, my domain, or to the site as a whole?  If it is the site as a whole, everyone would have the same cpm and I don't think that is the case.

      1. Solaras profile image89
        Solarasposted 2 years ago in reply to this

        I believe they are specific to your topics; what are people searching for and how valuable is that click to the advertiser.  If you wrote about mesothelioma, and got lots of traffic, you would be rich beyond measure. I write about doggie goodies, so I get a rather low CPM.  My account with more health related topics gets twice the CPM, but very little traffic.

        1. CatherineGiordano profile image92
          CatherineGiordanoposted 2 years ago in reply to this

          Since I don't see cpm by hub, I don't know if some do better than others. Most of the hubs I have now are the same ones I had when the cpms were high. I still haven't figured out how to see the cpms being offered.for various topics. I tried opening that goggle account, but I can't get it to work.

        2. TIMETRAVELER2 profile image93
          TIMETRAVELER2posted 2 years ago in reply to this

          That 's because the competition for health hubs is extremely high.

  2. earner profile image86
    earnerposted 2 years ago

    Unless you have full control over a site, it's never good to really check/analyse stats too closely, else it eats you up with questions.

 
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