I wouldn't worry about it on your HubPages account. It could just mean that someone clicked on an ad or a link at the beginning of a Hub. Because ads on HP don't open in a separate window, Google Analytics will show a click-out as a bounce.
You could have a visitor come, read the entire article, stay for several minutes, give it a thumbs up, and then leave. And that's still considered a bounce. You're not doing anything wrong, it's just how people consume content on places like Hubpages. They go from Google to the article they want, and then they leave. You'd need to be concerned about bounce rate if you had a front page that everyone generally went through.
Depending on how the HubPage loads I might accidentally click on the header ad. This also happens (more strategically/deliberately) on Yahoo Mail's new layout. That being said, it's a constant challenge for me to try and perfect the lead paragraph as well as the summary.
HubPages is not a niched site - if someone dropped on your Hub from organic search, I think it would be odd they stuck around to peruse more of the site. A highish bounce rate doesn't mean your Hub was poor...au contraire, it could mean you provided them exactly what they needed so they only need to view that one URL on HP. I concern myself with bounce rate on my own, niched sites but never look at it for HP.
Very good assessment, LNAngel. In fact, it's one of the reasons Hubpages asks us to do some "hub-hopping"; they need us hubbers to do it because the site architecture isn't really given to getting organic-Search visitors to visit more than a single hub consistently. Bounce rate is an important metric for SEO, so Hubpages needs us to help them out with that.
If you have many related hubs then you can improve bounce rate as well as time on site with relevant linking between hubs. I have one hub that gets all of its visits from other hubs that I have and not from Google at all. I get traffic between my hubs that is in 3 figures every day using relevant linking. I make use of half width text blocks in blue pushed to the right to drive traffic through links - this seems to work well. Like a sales capsule however it needs to be relevant to the information in the text capsule it is alongside if you want the reader to follow the link it contains.
I have hubs within a couple of niches which I don't cover all that much; meaning, I don't have that many hubs in those niches. A good number of those hubs have a high bounce rate. So, I'm considering unpublishing those,...
I don't understand something.If the average time people spend on an article is 4.5 minutes, how can the bounce rate be 90%? Doesn't 'bounce' mean that they just go on the site for a split second and then go off?
Per Google help"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. "This indicates that if the visitor proceeds to another...