Over the past couple of weeks I've seen a massive drop in "page views" in my Adsense reporting. Clicks have remained about the same.
The drop seems to coincide with Marina's announcement of "More Ad Changes this Week" from a few weeks back.
Is there something about the new ad layout which would explain this?
I have been seeing the same thing and have been wondering about it.
I've noticed the discrepancy too. Others have commented on it over here (have to scroll up a little): http://hubpages.com/forum/topic/127998#post2700925
Last week we stopped running the AdSense API unit on the mobile Ad Program layout. Now, the money from that spot is shared with Hubbers via the Ad Program instead. This unit is at the bottom of the page and should perform better under the Ad Program than as AdSense alone. The reason being, it did not garner many clicks in that placement, and the Ad Program ads tend to be display-oriented (meaning clicks are irrelevant, only pageviews). If you’re in the Ad Program, your overall earnings should be slightly higher as a result of this changed, despite your AdSense account reporting lower page views.
We’re still experimenting with the mobile ad layout. Once things settle, we’ll publish an ad layout graphic in the FAQ similar to the one that exists for desktop. We’re still making slight changes to the desktop layout as well, so the existing graphic is not 100% accurate, but it’s close.
Thanks Marina. That makes sense. But I'm still not understanding why my clicks would remain about the same as before the change.
Does this sounds right, based on how the new layout is supposed to perform?
I suspect that those clicks mostly reflect the desktop API spot, which didn't change last week.
I'm not following the math here.
If drastically fewer of my own Adsense units are being shown to readers, whether they are desktop or mobile, how could the clicks remain consistently around the same number? Wouldn't the number of clicks drop too?
Is it possible there is something about the way ads display now that does not register as a "page view" but still registers if clicked?
Just trying to understand this better.
Sorry, I wasn't very clear in my previous post. The mobile ad unit that used to be the API spot had a very low click-through rate (pageviews / clicks). So, moving that unit into the Ad Program would remove many impressions and very few clicks. Another way to think about it is that most of your clicks were coming from the desktop API spot. Does that make more sense?
Marina, first off thanks so much for your patience in explaining this. I am really trying to understand, but it isn't adding up. What you say makes sense but it does't match with the numbers I see in my reports.
Using generic numbers as an example, it sounds like you are saying if a Hubber was formerly averaging 100 page views per day and one click, now they are getting 20 page views per day and one click. That one click typically came from desktop, so losing the number of mobile page views meant fewer page views, but no change in clicks.
That makes sense, except it doesn't jive with the numbers in my reports. Going by what you said, my desktop views would have to add up to only a tiny fraction of my overall traffic. This part doesn't make sense, nor is it supported in my Analytics reports.
Ok, I see what you are saying. I am happy to take a deeper look at this but it would not be appropriate to discuss specifics here in the forums. If you want, feel free to contact me directly with what you see in AdSense and Analytics accounts and we can go from there.
That makes sense to include the HP Ad Program ads more, they seem to perform better for me. Thanks for the info.
Thanks for letting us know. I wondered what was going on.
Is your ad requests decreased in adsense account?
You can find ad requests in
Home -> View sites -> Events -> select ad request from column drop down
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