But, you're looking at the wrong traffic figures anyway. It's not visitors that matters; it's page views. Monthly page views right now are 51,499,536. Forty percent of that is 20,599,814. A page view is worth about 1/2 cent = $102,999 per month.
I've seen that site's estimates before and wondered about its accuracy. Put it this way, it said the worth of one of my sites was way more than I make from it. So, not sure how or what they are measuring.
1.5 cents per visitor, based on that report, sounds about right as far as base valuation goes. Also take into account HubPages is a seasoned site -nearly a decade in business, and ranked in the top 100 of all websites that exist. If factoring in Ad Revenue and mTurk elements, I'd (gu)estimate around 10-15 cents per visitor.
If we assume that HP is paid per click by Google AdSense (this is the normal model for publishers), rather than per view:
AdSense income Optimised RPM: $7.00 Page views per month: mobile: 17 million; desktop: 13 million Reduction for ad-blocking / hubs without ads: 20% reduction mobile; 30% reduction desktop Gross revenue earned from AdSense: mobile: $95,000; desktop: $64,000 40% split for HP: mobile: $38,000; desktop: $26,000 total: $64,000
Amazon income: Assume a third of hubs have an Amazon module; 2% of page views generates a click through to Amazon (targeted) and 10% of those click throughs make a purchase: 20,000 purchases a month Average sale of $20 Commission (highest tier): 8.5% Revenue of $40,000 a month, 40% split: $41,000
ebay income Assume a tenth of hubs have an ebay module; 2% of page views generates a click through to ebay (targeted) and 10% of those click throughs make a purchase: 6,500 purchases a month Average ebay fees of $2.50 Commission: 60% Revenue of $10,000 a month, 40% split: $4,000
Total revenue AdSense: $64,000 Amazon: : $41,000 ebay: $4,000
Grand total: $109,000 a month
A standard business valuation is three times gross revenue, so:
$109,000 a month x 12 months x 3 = $3.9 million
There are a lot of guestimates in here, but I have tried to use reasonable numbers where possible.
Edit: I see that WriterFox and I came it at pretty similar amounts, which makes me feel a little better about my math!
Examiner, I stumbled on that site when I was searching for information on something else. Not ever seeing a worth-of-web tool before, let alone never hearing about one, I wasn't sure what to think about it's accuracy. I did think it was a surprisingly high amount. But then, I didn't know how much HubPages gets per-view, now I know it is 1/2 cent. -- Interesting to see the "guesstimates"!
Using that website, I checked mine and while it might have been true in the past, the lowered amounts I am receiving today would not amount to the figure given. I am assuming it is an annual figure. It is interesting in any case. I did not know it existed.
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