I have a hub that gets little traffic, and I've been looking for new keywords for the title. But the hub already ranks #4 in Google (with private results off) for the best search terms I've been able to identify using Google Keyword Planner, even though those terms are not currently in the title - and even the best of these terms only get 140 searches a month.
Would changing the title to explicitly include the terms it already ranks for do any good? Could doing so perhaps lose what little SEO juice it has? Or should I just make the title as descriptive of the content as possible (that would provide no ranking keyword terms) and do my best promoting it on social media?
I really encourage people to write titles and content naturally. One of the biggest mistakes I see is that people will write unnaturally to create relevance signals (slightly awkward and a little keyword stuffed). If a keyword is in the page once or twice and has other language that (lookup co-occurence seo) supports it that is now considered a best practice.
A good title that describes a page is a best practice, but you don't necessarily need to include it in the title to rank higher.
Instead of putting it in the title, I've found the use of a good subtitle and expanding on the section has proven to be really fruitful.
by Gary Anderson14 months ago
But I am wondering why there seems to be competition in the real google world and no competition showing for it in the external keyword tool world?
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