I have a hub that gets little traffic, and I've been looking for new keywords for the title. But the hub already ranks #4 in Google (with private results off) for the best search terms I've been able to identify using Google Keyword Planner, even though those terms are not currently in the title - and even the best of these terms only get 140 searches a month.
Would changing the title to explicitly include the terms it already ranks for do any good? Could doing so perhaps lose what little SEO juice it has? Or should I just make the title as descriptive of the content as possible (that would provide no ranking keyword terms) and do my best promoting it on social media?
I really encourage people to write titles and content naturally. One of the biggest mistakes I see is that people will write unnaturally to create relevance signals (slightly awkward and a little keyword stuffed). If a keyword is in the page once or twice and has other language that (lookup co-occurence seo) supports it that is now considered a best practice.
A good title that describes a page is a best practice, but you don't necessarily need to include it in the title to rank higher.
Instead of putting it in the title, I've found the use of a good subtitle and expanding on the section has proven to be really fruitful.
by Gary Anderson9 months ago
But I am wondering why there seems to be competition in the real google world and no competition showing for it in the external keyword tool world?
by yoshi976 years ago
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by Nathan Bernardo3 years ago
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by Ru-an6 years ago
I heard someone say that if possible your hub title should be the exact keyword that you use as your main keyword, if you want to rank high in search engines. But that doesnt allow for a catchy title which will get you...
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