Do you group your hubs?
I have been looking closer at writing more hubs while seeking to narrow the topic. I have with answers explored that seeking others views and experience. I question if the topic is as much the niche as well as having a niche article. With that in mind some questions come to mind:
(Please bear in my mind personally my views are little, yet I seek their value through community)
If a variety of hubs are written and an article stands out representing a niche is it best to focus then on the topic for additional articles?
Is there a greater value with the 'likeness' of a Topic maybe with a sub-topic than the greater variety?
With SEO practices, of which I have a small experience, do you market the Topic as a grouping assertively as well as a particular article(s)?
Does that lend to becoming an expert?
I also write articles on a variety of unrelated topics. For that reason I find grouping my hubs to be very important. It gives the reader a chance to see other hubs I've written on the same subject that they just read.
Every time I publish a new hub, I carefully position it in a group. I even place it between two other hubs that make the most sense for the reader to find of interest.
Over a period of time I analyze my Google Analytics that shows the flow of how readers follow from one hub to another. With that information I make ongoing changes to my group positioning, especially when I see readers drop out too soon rather than reading a second hub of mine.
Proper use of Hub Grouping can make a big difference in traffic flow.
Nicely explained there Mr Glen
I find that if you are writing 101s or other 'instructional' hubs (on any subject) there is a need to provide a second tier of related info
eg: talking about golf clubs in a general sense should quite an extensive summary, but one which also acts as a 'feeder' hub by always leading the client to read further, from your secondary hubs
- say 'How to get the best out of your 5 iron' or 'Why you should always check your swing before driving'
This tier of hubs are likely to be more successful sales-wise than your primary hubs... simply because you can specifically target market with a specific products in mind.
Why I like this is because depending on how you introduce you secondary hubs (within your primary hub) it doesn't come across like a pushy sales technique, as so many other hubs do.
+ You have the ability to build an early level of trust with prospects who have read your primary, simply by writing it in an engaging way, suggesting options (and links to your second tiers) for them without any BUY THIS NOW filling.
Oh yes, btw don't waste your time trying to be an SEO 'expert'
It's far more important to be an expert at
1 - What you know best and
2 - dealing with people on their level...
Most SEO 'Gurus' generally never allow themselves the opportunity to genuinely understand 'real' people as their roles in life tend to lead them away from P2P relationships and towards trying to understand bots etc which of course don't have overpowering personalities like average Joe Public.
Hope this helps a smidgeon tsmog Bon Chance...
Hey Rob, nice to see a post from Pearldiver.
Well said also.
It's important to groups hubs for the reader and the search engines.
Hello dear friend... yes I'm back like the cat and have a wee bit of sweeping to do with my own hubs. Good to see you rebekahELLE . Must come over to your pad soon and do some reading of your works... I've written a lot of pieces in my absence, I should put one up as a teaser.
Thank you Pealdiver. I am still in quandary with SEO. It seems pushed a lot, although I get what you are saying. Focus on the interaction with the readers by being an expert. That offers me great pause for this time of thinking the next step for a writing adventure :-)
Well Tim it all comes down your heart... readers know from an emotive writing style that you are open and genuine... That I believe gives advantage in many respects... but don't pause your ticker for too long buddy
If you follow this thread it's consistent in regard to a technique that was established before the buzz word SEO was even conceived to give so called 'gurus' a warm fuzzy feeling...
If you go back 5 - 6 years and read up on Sunforged and others like Josh, the logic of grouping your works, thus your links was based on best SEO practice...
Forget all the buzzy noises you hear about SEO atm...
Follow the advice in this thread and you have already learned the basics - SEO is really about linking and the juice (power to drive traffic) generated by the linking techniques used in a desired market, along with the analysing of key words, value of competitors links etc. etc.
The biggest problem relates to SEO is what colour hat you use when establishing links..
.I can't get into this atm. But appreciate that there are a lot of 'link farms' that rape the whole SE system. Fleas on the dog... don't waste your life worrying about how to best de-flea the dog, as while you are asleep a whole new infestation arises.
Google knock them down only to have them pop up again... I believe the game 'Whack-a-mole' best describes the market pitfalls.
Tried and True is the advice already given bar one extremely important component that hasn't been referred to directly in the thread. That is Always publish quality work... the best you can generate and link them to more quality...
How hard is that SEO-wise?
Gotta fly and you've gotta stop pausing...
See you in the Spring my friend... take care
Thanks bunches pearldiver. I am in a pause with Doctor stuff for awhile, but reading much, much more storing up info. Seeking being green like a forest, however a little stuck on focusing my camera on the same thing. The advice shared opens many doors while being doors within doors. The imagery of choice would be surrealism. I will be following this thread as well as the many others here offering a plethora. One only needs to listen more than hear. A friend and I have a philosophy No Pressue . . . have fun, fun, fun . . . as best as can be :-)
Glen, I'm not sure I'm following what you are saying.
I write in one niche now and group my articles within subtopics of that niche. However, I was unaware that you could place your articles specifically within a group of them. How exactly do you do this?
By the way, I have found that writing in one niche makes all of the "related hubs" kind of match up, even though they are not in order.
Go to "hubs", and "Groups". There, you can make new groups as well as assign/re-assign hubs to specific groups, and in the order you wish them to appear.
I see you already use the "group" feature, but you can also put them in whatever order you wish, so that a particular pair of hubs will show up as the "previous" and "next" hubs.
Thank you, wilderness, for answering TT2. I was about to reply to her and then saw you already had. Perfect answer and very complete.
I was not aware of this. I knew of course about grouping, but I assumed they entered the group in alphabetical order and never dreamed I could arrange them. Awesome! Thanks.
Thank you Glenn. I will take a look at Google Analytics. I must admit I still need to learn much more of it too. One step at a time as they say.
Very great advices, Glenn and Pearldiver!!! Both of you have mentioned some very important and realistic ideas on groupings and need for primary and secondary hubs on niche topics. I came to learn a lot from your posts here. Thanks for it to both of you and to Tim (tsmog) for raising this topic.
Yes, I do and it is quite interesting and helpful on several counts.
I do not have any idea of google analytics or seo. Presently, I am writing whatever I feel like writing and not on any particular topic. But I try to arrange my hubs under categories, whenever I find time and get the mood. It is not a regular process with me at present.
I absolutely do group my hubs. When I find that a large concentration of my hubs can be related by a group or topic - usually about ten or so - I'll group them. I find they get more attention and if a reader likes one hub, he can move onto the next one you wrote with ease.
I think you get more hits that way.
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