The Global Pageviews data from Quantcast confirms that the traffic loss reported by Paul E has been locked in. There is a new "Quota" about 15% lower than that which applied for most of 2015. I call it a 'Quota' - you can call a 'sustained traffic trend' or whatever you like, but the sustained traffic trend is a reality.
It is interesting that Online views (PCs) is declining, especially for US pageviews, but mobile traffic is up. I would suggest that HP 'bites the bullet' and makes a radical move to a 'responsive, designed for mobile first,' layout as a proactive move for the future. Maybe Stella is a dinosaur in the mobile age! Down scope!
This latest loss-of-traffic phase is a direct result of the HP Design Changes made on May 4th:
Nope, I disagree. Google penalties for various reasons -manual notices, 'quality' stuff (=> "quota" drop) is much more plausible, a la Paul E's hub. Where is the evidence that HP design changes caused the traffic to decline? I think the changes were an improvement. The drop started in Mid May. Also, HP should have got a surge from being mobile friendly (perhaps that explains why mobile is up). Look at the longer term pattern IMO.
I thought HP had already done this! Have I been sleeping under a rock or something?
If you are referring to "mobile first" design. The answer is no. HP has a mobile rendering layout as well as a PC layout, but they are different and separate. A 'mobile first' design addresses the reality that mobiles are taking over. It is designed for mobiles FIRST and renders responsively on PCs and ALL screen sizes. Layout for mobiles is fundamentally simpler and delivers what people want simply and quickly on small screens. medium (dot) com started the trend and AOL have gone the same way (see below). ONE design fits ALL = designed FOR mobiles - not as a mobile add-on. Imagine a single column responsive mobile first HP layout.
So there should be one design that suits all screens. How hard would it be for HP to convert to something like that, and how much would it cost? Sounds like a big undertaking.
Yes it is a big task, but there are major advantages going forward - 1 design to maintain rather than 2. The inherent simplicity also has many advantages. Other companies are doing it. The major problem I see is that moving away from "Stella" to providing "what users want simply and easily on mobile devices" would be a major change in philosophy for HP => elegant simplicity, concise smart information, simple one column responsive layout. => NOT big and complex, and capsule stuffed.
Great minds think alike. I did a ytd for both HP and my main account earlier today. I set it at weekly. It shows what you said clear as a bell.
Update: AOL have launched a Mobile First update for their website.
http://corp.aol.com/2015/06/02/aol-com- … ile-growt/
Interesting, it makes sense I guess, but how folks try to do so much via phone is crazy as you cannot see anything on those tiny screens - LOL
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Traffic and earnings appear to be down for many. When do HP expect the benefits of the layout changes to shine through the gloom?
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