Curious I downloaded this tool. Moz seems reputable. Since beginning to learn SEO I began reading their blogs discovering great information of least in my view. They do plug their Pro Version with the tool bar only when selecting certain features. I don't understand all the lingo and meanings, yet do find the results are interesting with what they provide. Any views if it does have value?
I would suggest rather than going with one tool and investing huge money, look for more opportunities of Free SEO tools meant for different purpose.
As it comes to SEO, there are many tools in market with better reputation, however you might have to pay them on month on month basis. There are some one time charged products as well however they range from $250 to $500. Before going so far, take a look at below blog URL to get some idea.
http://www.lunametrics.com/blog/2015/06 … seo-tools/
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