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Advertisements need to be explicit about being advertisements

  1. makingamark profile image77
    makingamarkposted 13 months ago

    I've just started going through some hubs re the new Editbot when I noticed a change which:
    1) I don't like - they appear to be part of my text rather than adverts - and I don't like people being misled about what's my writing and what is business advertising. That suggests I endorse the link - and that's plain WRONG!
    2) More to the point Google listens to my view (and everybody else - including readers of content - who think the same) and agrees with it
    2) Presenting content as text rather than clearly as advertisements breaks FTC regulations about advertisements.

    At the bottom of my text in http://makingamark.hubpages.com/hub/top-10-museums there is a block of 10 names with a blue slab behind them


    So far as I am aware every single advertisment on a website has to be clearly signalled as such (i.e. open and transparent as adverts) and should never ever appear to be part of the text of editorial

    To my mind these adverts fail on this requirement big time!

    If HubPages would like me to find the section of the Federal Trade Commission requirements for advertising on the Internet I'll be happy to go look and find the section which suggests this sort of advert is not allowed.

    To my mind they need to be boxed in with the word ADVERTISING clear in the top of the box.

    1. relache profile image87
      relacheposted 13 months ago in reply to this
      1. makingamark profile image77
        makingamarkposted 13 months ago in reply to this

        You found my link interesting then? wink

        I'm trying to remember the specific guidance on the clear differentiation of authored text and advertisements

        I think I've found it - this is the 2013 update re the original "Dot Com Disclosures: Information About Online Advertising"

        press release: https://www.ftc.gov/news-events/press-r … guidelines 

        publication: ".com Disclosures: How to Make Effective Disclosures in Digital Advertising" https://www.ftc.gov/system/files/docume … tising.pdf

        I also found the one by Google https://support.google.com/webmasters/answer/96569 - my bold.

        Paid links: A site's ranking in Google search results is partly based on analysis of those sites that link to it.In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links.  Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word "Advertisement").  More information on Google's stance on paid links.

        It's quite clear Google thinks advertisements need to be clearly signalled to both consumers and Google. It's not just enough to include a "no follow'.  FTC takes the same view.

    2. justholidays profile image81
      justholidaysposted 13 months ago in reply to this

      I've seen different ads: banners advertising flights to Ibiza and Marrakech wink

      I'm so sorry Katherine, I can't help. I think we all see different ads.

      1. makingamark profile image77
        makingamarkposted 13 months ago in reply to this

        We may all see different adverts - but what I'm seeing in hubs which contain lots of links to information is a series of advertisements at the end which are just titles and links and which make no effective effort to announce themselves as advertisements.

        It's confusing - and the one thing that Google does not like is for readers to be confused as to what is an advert - because they know readers don't like being confused.

        1. SheilaMilne profile image89
          SheilaMilneposted 13 months ago in reply to this

          I see a bank of ads under "See also" too and agree they are misleading.  However they are Google ads so presumably they like them that way.

        2. justholidays profile image81
          justholidaysposted 13 months ago in reply to this

          Yes I know, it's been almost ten years since this new Google rule was implemented - I remember the time people used to integrate those ads into their writings; it was for earning purpose. Maybe an advertiser who's not aware of such changes after all these years? Anyways, a screenshot might have been helpful...

          1. SheilaMilne profile image89
            SheilaMilneposted 13 months ago in reply to this

            Here you are


            You will need to enlarge the screen shot CTRL-+  The bank of ads is in pale blue here.  Sometimes they have a black background.

            1. justholidays profile image81
              justholidaysposted 13 months ago in reply to this

              Oh my, it's worse than what I thought of!

              When on a black background one might think that they're not part of the writer's work or related content but on blue background, such links just look like part of the writer's portfolio. I really don't want such ads on my pages.

  2. Mark Ewbie profile image84
    Mark Ewbieposted 13 months ago

    The top selling App today is Crystal an ad blocker for iPhone.

    Ironically when I searched for some additional info on this I was given a Google search result of  TechTimes - a crappy website FULL of advertising.

    I like seeing their terrible ads because it means I will NEVER visit that site again.  That gives me some choice.  But I suspect more people who are not in the awful writing for a few cents game will just block them out.

    All that effort on mobile traffic which may be blissfully unaware of all that spam.

  3. makingamark profile image77
    makingamarkposted 13 months ago

    I think I'm going to create a new module within my Hubs which states


    In capitals I think - because if advertisements dissemble then I call them out....