jump to last post 1-11 of 11 discussions (49 posts)

My CPMs have been halved!!

  1. TIMETRAVELER2 profile image94
    TIMETRAVELER2posted 13 months ago

    Guess it's due to the holiday season coming around, but although my views are still OK, my CPMs are half of what they were even a month ago.  Anybody else seeing this, or is it just me?

    1. lobobrandon profile image80
      lobobrandonposted 13 months ago in reply to this

      Just you. Then again my CPM cut in half like 6-8 months ago and never recovered. Same hubs same traffic.

      1. TIMETRAVELER2 profile image94
        TIMETRAVELER2posted 13 months ago in reply to this

        Mine has gone up and down over the years, and I shouldn't really complain because even when it is down, it is still considerably higher than what most people see.  I just wondered if anybody else was having this problem.

        My hubs are mostly seasonal, so I expect CPMs will return in the late Spring.  Sigh

        1. lobobrandon profile image80
          lobobrandonposted 13 months ago in reply to this

          Around a year ago mine were like that. Higher than most people. Now it's 25% of what it was. But nope no new change noticed.

      2. Solaras profile image92
        Solarasposted 13 months ago in reply to this

        August 2014 I saw CPM cut in half, with no recovery to be seen.  It is one of my concerns about the viability of any income stream from advertising.

    2. calculus-geometry profile image87
      calculus-geometryposted 13 months ago in reply to this

      I wish the forums had an anonymous poll feature.  I'm very curious what people consider to be good and poor CPMs.

      1. TIMETRAVELER2 profile image94
        TIMETRAVELER2posted 13 months ago in reply to this

        From what I have read, average CPMs average between $2 and $5 per 1000 impressions, but remember that the team gets 40%.

        So, for example, if I get 1000 views, I generally figure that 600 of them might get impressions (but not all of them may be mine because some impressions strictly belong to the team).  I then multiply 600 by the average number of dollars I currently get, and that gives me a fair estimation of what I will receive on any given day.

        So, if I get 1000 impressions at $3 per 1000, I will get $1.80 more or less.  It's just a rough estimate, but usually I'm fairly close.  If I get all of it, then all of them were mine.  If I get less, then some of them were the team's.

        Some people get far fewer than that, and some get far more.  To raise mine, when I use the Google Keyword tool, I always look to see what advertisers are paying for key words and try to use the ones that are getting the most.  It seems to work most of the time, but, in my case, it is seasonal because of my niche here.

        Hope that helps.

        1. lobobrandon profile image80
          lobobrandonposted 13 months ago in reply to this

          Not exactly. When you see the CPM, they show you your share of impressions. So it's the CPM for 1000 of your views. Your 60% only.

          1. TIMETRAVELER2 profile image94
            TIMETRAVELER2posted 13 months ago in reply to this

            I don't think so because otherwise my numbers would be way off.

            1. lobobrandon profile image80
              lobobrandonposted 13 months ago in reply to this

              Go to: https://hubpages.com/my/earnings/reports?type=hpads

              check your CPM and Impressions (Impressions is your 60%).

              Your earnings: (CPM*Impressions)/1000

              That shows that the CPM displayed is for your share of the impressions.

              1. TIMETRAVELER2 profile image94
                TIMETRAVELER2posted 13 months ago in reply to this

                OK.  I guess we learn something new every day!  Thanks.

                1. lobobrandon profile image80
                  lobobrandonposted 13 months ago in reply to this

                  Haha yea we all do.

        2. tsmog profile image84
          tsmogposted 13 months ago in reply to this

          Thank you for explaining smile

          1. DrMark1961 profile image90
            DrMark1961posted 13 months ago in reply to this

            tsmog--are you aware of where you can see the CPM without trying to go through these calculations? Just go to your earnings page, then earnings report, and under the "Choose Report Type" block you can choose "Ad Program" and the dates that you want to look at. If you choose that option, it will give you the CPM earned on that day and the number of impressions.
            When I saw this post by TT2 I went back and took a look at my CPMs. (If I did not have this chart I would have no idea what the CPM is historically since I do not keep track of those numbers or go through the calculations that TT2 points out.) Historically, the numbers on Thursday were low, as low as last March, but there is a lot of fluctuation. Hopefully it will go back up again--it always has in the past.
            But, as Dale points out, it certainly has not increased.

            1. TIMETRAVELER2 profile image94
              TIMETRAVELER2posted 13 months ago in reply to this

              I know you can do this, but I was referring to knowing BEFORE the earnings info appears on the stats page.

              For example, at t he end of the day, I can see my approximate views and do my figuring from there.  Then I don't have to wait, and I also get to see if I was right or not!

              1. DrMark1961 profile image90
                DrMark1961posted 13 months ago in reply to this

                Yes, I figured you remembered this but I sent the message to tsmog since it seemed from his question that he did not know where to find the CPMs and numbers of impressions.

            2. tsmog profile image84
              tsmogposted 13 months ago in reply to this

              Thank you. I will be watching and learning. smile

        3. calculus-geometry profile image87
          calculus-geometryposted 13 months ago in reply to this

          I know how to find the CPM in my account (no need to calculate it because HP already does it as Brandon explained) and I've heard the $2 - $5 figure before, but I'm skeptical because I've never found a reliable -- and current -- source for that figure.  Not saying you made it up or anything, it's just like one of those urban legends that gets told over and over.

          A simple anonymous poll with options ranging from $0 to $10 in $0.50 increments, asking what your average CPM for  October 2015 was, that would be very eye-opening.  Maybe someone can write a hub around it and include polls for each month of 2015.

          1. lobobrandon profile image80
            lobobrandonposted 13 months ago in reply to this

            I don't think this is against the rules, but over a year ago, that bracket that you just suggested wouldn't hold my CPM. And now I fall in the general urban legend category. So that's how bad I feel lol

          2. Marisa Wright profile image93
            Marisa Wrightposted 13 months ago in reply to this

            It's a figure that used to be quoted by HubPages staff all the time.

    3. Dale Hyde profile image86
      Dale Hydeposted 13 months ago in reply to this

      There is a lack of a certain element here in this discussion so far....no one has said their CMP's have increased, lol.

      1. TIMETRAVELER2 profile image94
        TIMETRAVELER2posted 13 months ago in reply to this

        Good point !

    4. tsmog profile image84
      tsmogposted 13 months ago in reply to this

      For the learning experience where does one see the CPM? Or, how is it calculate?

      1. NateB11 profile image91
        NateB11posted 13 months ago in reply to this

        Go to Earnings in My Account; go to Earnings Reports; There is a box that by default says All Programs; click on it and there will be a drop down; click on Ad Program then hit Submit; scroll down and you will see a column for CPM.

        1. NateB11 profile image91
          NateB11posted 13 months ago in reply to this

          CPM is an average of how much you earn per a thousand views.

        2. tsmog profile image84
          tsmogposted 13 months ago in reply to this

          Got it. Thanks smile

  2. NateB11 profile image91
    NateB11posted 13 months ago

    Mine has lowered a little, but I think it's a normal fluctuation. They should be going up soon, at least that's what I've observed during the Holidays.

  3. kenyaentrepreneur profile image83
    kenyaentrepreneurposted 13 months ago

    I have observed that cpms are influenced by which particular hubs get the most traffic on any given day.

  4. Rafiq23 profile image86
    Rafiq23posted 13 months ago

    My CPM has also dropped significantly.

  5. Nell Rose profile image89
    Nell Roseposted 13 months ago

    Yep mine has dropped too!

  6. calculus-geometry profile image87
    calculus-geometryposted 13 months ago

    Following my own suggestion I made an anonymous poll on a freebie poll website.  Hope no one thinks I'm spamming.  http://www.poll-maker.com/poll473827x9c084AE4-19 (It's set so that you can only vote once.)

    1. lobobrandon profile image80
      lobobrandonposted 13 months ago in reply to this

      Haha cool smile just voted.

    2. TIMETRAVELER2 profile image94
      TIMETRAVELER2posted 13 months ago in reply to this

      So far you don't really have enough responses to come to any real meaning statistically at this point.  However, I would really like to see what happens if you ever get, say, 1000 responses.

      Just looking at what you have so far, however, it seems that my figures weren't far off.  Only 1 person was getting more than the range I originally stated.

      This, by the way, was not a "made up" figure.  It was researched years ago by another hubber who somehow got the actual numbers.

      More interesting is the hub Relache posted awhile back that discusses average overall earnings as the result of a poll she took.  If she still has it available on her profile, you can check it out.  Can't remember the title.  If I am remembering correctly, more than 50% of the people who responded were making $10 or less per month.  This would jive with the range I provided.

      Interesting stuff.

      1. calculus-geometry profile image87
        calculus-geometryposted 13 months ago in reply to this

        My, my, aren't we defensive.

        I only regret not including negative trollfinity squared for DasEngel should he ever get wind of the poll.

        1. TIMETRAVELER2 profile image94
          TIMETRAVELER2posted 13 months ago in reply to this

          Geesh:  I was just discussing the issue to clarify.  No bad intentions, really!

  7. janshares profile image88
    jansharesposted 13 months ago

    Is change to CPM an individual thing that varies hubber to hubber? Or do they affect everybody across the board, for the most part. I see ups and downs but nothing drastic or significant. My CPMs stay within the same range. They have gone down a couple dollars since January of this year. But overall, since I've been here for 3 years, they have increased steadily each year, until the decrease this year. So I can't complain.

    It also looks like the more hubs, the more impressions, the more earnings you get. So regardless of the CPM, we need more traffic to see significant earnings. Right? My CPM might be high one day but if I have few impressions, oh well. I'm not reaping the benefit of a high CPM that may last for only 24 hours.

    1. lobobrandon profile image80
      lobobrandonposted 13 months ago in reply to this

      Well I think that CPM's are based on the categories. The amount of traffic a hub in a particular category receives is what determines your ultimate CPM. Because advertisers usually pay for ads on specific categories.

      1. TIMETRAVELER2 profile image94
        TIMETRAVELER2posted 13 months ago in reply to this

        My guess is that they pay more on certain topics, those that are popular and will be well read. 

        For example, insurance.  It's a highly competitive key word and advertisers are all over it.  The problem, of course, is getting your hub found for such an over saturated topic!

      2. janshares profile image88
        jansharesposted 13 months ago in reply to this

        Thanks, lobobrandon and TIMETRAVELER2. Makes sense now.

    2. janderson99 profile image83
      janderson99posted 13 months ago in reply to this

      Deleted

      1. Solaras profile image92
        Solarasposted 13 months ago in reply to this

        For your topics, perhaps, but not for mine.  CPM is actually up from September's CPM for me. 

        Sunday my traffic was up 80%; that has throttled back, but is still up 30%.  Amazon sales have returned this week to normal levels for me as well. October Amazon sales were awful until the last 3 days of the month pulled it up out of the abyss.

        1. TIMETRAVELER2 profile image94
          TIMETRAVELER2posted 13 months ago in reply to this

          Yes, but your niche is a highly popular one that would be very widely read by many people and thus strongly supported by advertisers.  That you do so well is great because you've got tons of competition!

          1. Solaras profile image92
            Solarasposted 13 months ago in reply to this

            I can tell you that health related topics earn twice what you may have guessed at earlier.  (Trying to be cryptic here lol). 

            I still believe Mesothelioma would earn $50.0-$400.00 per click, but you really have some competition there.

            I have a cousin in tort law, she pays Google $2500.00 per click on the right subjects. If she gets a case, it is worth a million+ to her.

            1. TIMETRAVELER2 profile image94
              TIMETRAVELER2posted 13 months ago in reply to this

              I have a few health related hubs.  They used to be on this site, but I moved them to my second one.  They do OK, but nowhere close to what you are discussing...I must be writing on the wrong health topic! 

              Those figures you quoted are unbelievable!  Who knew?  Now I see why all of those big health related sites are on the web...like they don't already make enough!!!

            2. Marisa Wright profile image93
              Marisa Wrightposted 13 months ago in reply to this

              You're right, they pay very well - but good luck actually earning that money!   

              The biggest problem with keyword research is that all the spammers do it, and they target the highest-paying keywords.   The result is a mass of worthless spammy websites on those topics, and that has consequences. 

              Mesothelioma is a classic example - it became so saturated with spam sites, Google slapped a penalty on  every blog that included the word (which was very tough on individuals who were writing genuine accounts of their experiences).

  8. lobobrandon profile image80
    lobobrandonposted 13 months ago

    Done you'd have to delete the last one as the reply shows the previous post. Cheers smile

  9. Good Guy profile image93
    Good Guyposted 13 months ago

    Mine still the same, except the pageviews have halved, for a long time already.  I have given up.

  10. Will Apse profile image89
    Will Apseposted 12 months ago

    Apple's encouragement of adblocking software might be the problem. If it is, do not expect any improvement soon.

  11. promisem profile image94
    promisemposted 12 months ago

    It's not just you. My CPMs have declined to the lowest level in more than a year. My scores and page views are the same.

 
working