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Interesting Update on Keywords and the Longtails

  1. janderson99 profile image84
    janderson99posted 13 months ago

    "Instead of optimizing your site for keywords and hoping to rank here and there, focus on building the site out to dominate a topic with multiple pages..."

    Each page or post will target a tightly correlated group of keywords, but all built around a slightly broader topic. That gives you a chance to dominate a topic through multiple related pages, each focused on a specific visitor intent. That’s tough to beat."

    for more see: http://searchengineland.com/goodbye-key … =feed-main

    1. makingamark profile image76
      makingamarkposted 13 months ago in reply to this

      Just what I'm doing - but not here - and it works brilliantly

    2. NateB11 profile image92
      NateB11posted 13 months ago in reply to this

      Good info. Thanks!

    3. TIMETRAVELER2 profile image92
      TIMETRAVELER2posted 13 months ago in reply to this

      If that is true, I should be making a fortune right now!  Every single hub I write deals with some aspect of RV living and travel and is identified as such.  So...where are all the views??

      1. janderson99 profile image84
        janderson99posted 13 months ago in reply to this

        They could have sunk with your yellow submarine.

      2. Maffew James profile image97
        Maffew Jamesposted 13 months ago in reply to this

        Better questions to be ask yourself:
        1. Do my pages rank for those keywords and topics in search?
        2. If so, do these searches actually deliver decent amounts of traffic?

        You can rank number one on Google for a keyword and still see very little benefit if there is no traffic searching for the term. In contrast, you can rank low on the first page for a search, yet receive tens to hundreds of views a day if there is a lot of traffic for that search.

      3. Marisa Wright profile image92
        Marisa Wrightposted 13 months ago in reply to this

        Yes, but your Hubs are not in a tightly connected bunch - as far as Google is concerned, they're lost amongst a huge pile of other Hubs on other subjects.

        1. TIMETRAVELER2 profile image92
          TIMETRAVELER2posted 13 months ago in reply to this

          Foiled again!

        2. makingamark profile image76
          makingamarkposted 13 months ago in reply to this

          even more so since the demise of the sub-domains

  2. makingamark profile image76
    makingamarkposted 13 months ago

    Marisa is right - that strategy (as outlined in the original post) can't possibly work on HubPages

    You need your own website and a set of pages which all relate to different aspects of the same topic for it to work

    Hence why I'm developing mega niche websites and moving content from HubPages to those.

    I'd characterise HubPages as working well for those who have good one-off pages that don't need any support because of:
    * who you are (i.e. 'authority' works better on your own sites because the structure here doesn't make the most of it) or
    * the domain your content is on (i.e. Google for whatever reason doesn't seem to like HubPages - but some pages can do well in spit of that)

    If you've got a lot of content on one topic, then you need to look at the pros and cons of different places you can host that content - and then use the one which suits you best and gives the best results.

    (e.g. a lot of people will use HubPages because it means they don't need the bother or expense of hosting a website of their own - and that's a perfectly valid and good reason for being here)

 
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