An interesting commentary on why adverts on websites get blocked and just how many adverts actually get seen. You may be surprised....
http://www.socialmediatoday.com/marketi … nfographic
It certainly has relevance for a site like HubPages which carries adverts on a routine basis.
I didn't write it! However this is how Google defines Invalid Traffic https://support.google.com/adsense/answer/16737
"Invalid click activity includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks.
Invalid activity includes, but is not limited to:
* Clicks or impressions generated by publishers clicking their own live ads
* Repeated ad clicks or impressions generated by one or more users
* Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.)
* Automated clicking tools or traffic sources, robots or other deceptive software
Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our programme policies. If we observe high levels of invalid activity on your account, we may suspend or disable the account to protect our advertisers and users. Due to invalid clicks, you may also see a difference between your estimated and finalised earnings.
We understand that a third party may generate invalid activity on your ads without your knowledge or permission. However, ultimately it is your responsibility as the publisher to ensure that the activity on your ads is valid. For this reason, we highly recommend that you review our tips for preventing invalid activity."
by John Coviello2 years ago
Twice this week, I checked AdSense, and saw some nice earnings in the 30 to 50 cents range, due to ad clicks (I assume). Both times, these earnings disappeared when I checked back again a few hours later. I...
by Anurag Ghosh18 months ago
I am part of the HubPages ad program, so the amount I earn via adsense is lower than what I usually earn via HP ads. But yesterday, 19 April 2015, I noticed invalid click activity. On an average, my hubs get a total of...
by Katina Davenport4 years ago
Hi! I need help understanding the page impressions. I can get 50 page impressions, yet only make 10 cents. How is this calculated?
by jamiew123104 years ago
My Google AdSense account says I have 478 page views, but no clicks, giving me a grand total of £0.03. Any ideas why no-ones clicking?
by John Welford6 years ago
Please forgive my ignorance, folks, but I'm really not sure that I understand how Adsense works. I can see that clicks on Ads give you cash, but why is there also a running total for "impressions"?Firstly,...
by Paul Swendson5 years ago
Does anyone know why clicks on adsense ads will sometimes generate little or no revenue? Some clicks seem to generate a dollar or so, and others nothing at all.
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