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Impressions Go Up - CPM Goes Down

  1. eugbug profile image94
    eugbugposted 13 months ago

    Does the number of impressions affect CPM? I just noticed that after a large surge of impressions at the weekend, CPM dropped to its lowest value ever and hasn't  improved much since. Is this something to do with pages running out of bidders, so in the bidding system, those with the lowest bids win?

  2. Paul Kuehn profile image86
    Paul Kuehnposted 13 months ago

    I have experienced the same phenomenon this month after there has been a surge in my impressions over the past two weeks.  Most of the impressions, however, are for only one of my hubs.

    1. sallybea profile image97
      sallybeaposted 13 months ago in reply to this

      Unbelievably frustrating, the lowest for a while.  Seems like nothing we do, makes any difference.

      1. eugbug profile image94
        eugbugposted 13 months ago in reply to this

        Ok, I thought it was something I did and I "broke" something!

  3. Don Bobbitt profile image92
    Don Bobbittposted 13 months ago

    Bad as it might seem, I have a different opinion on such things. I feel that if you put my "stuff" where I am getting a lot of impressions, then shame on me for not having a Hub that takes advantage of this.
    I fight so hard with my Blogs to get exposure that these increases are fantastic.
    Just Saying,

  4. eugbug profile image94
    eugbugposted 13 months ago

    Some interesting explanations of CPM variation here:

    http://hubpages.com/community/forum/130 … ng-cpm-why

  5. profile image0
    calculus-geometryposted 13 months ago

    Paul Deeds's explanation from 2 years ago
    http://hubpages.com/community/forum/118 … ost2497264