A very interesting article for those pondering on the best method of delivering "great content"
http://www.socialmediatoday.com/technol … reat-again
Seems like the major news publishers face the same issues....
I suppose the question is do you cater to half-wits or three-quarter-wits?
My pages get 5, 6, 7 minute read times, so maybe I am getting the latter.
Also worth noting: the article discusses news providers not information providers.
People will spend more time learning to unblock a drain than following the latest slaughters around the world.
And the final obsrvation: what else would a site called 'SocialMediaToday' offer its readers?
Sorry Makingamark, you caught in me a bad mood yesterday (frankly I often contribute to these forums when I am too tired to do anything useful elsewhere). I was not meaning to be too crushing. Also, I did not expect you to give up. Hope all is well with you.
You may be interested to know that there were a few reasons that I posted it.
First not every article I've posted in this forum has been aimed at content providers - some are highlighted for the benefit of the publishers!
Next, I recently spent a day with a friend who I only see once every 2-3 years (we live on different continents). We shared the extent to which we researched and read certain sites online in terms of keeping up to date with how things are changing and the impact of making changes on traffic for various sites we've built.
Of course we can all look at how our content does - and then think about how to do it better. That's the "crowdsourcing limited to one" model!
Or we can spend just a few minutes every day looking at a few well chosen sites which provide a prompt about what to think about.
My friend gave up a well paid professional job to pursue an occupation she had a passion about - and in order to survive financially she had to work out a way to share her content and get people coming back for more. She has some very impressive numbers in relation to how her business has developed. She did it all on the back of finding out what works and keeping in tune with what works.
P.S. Have you not noticed how the scope and content of a lot of newspapers has changed radically in the last few years (or are you still limiting your reading to the "same old, same old" pages?)
Not sure how many news items I 'read' a day. Probably skim forty or fifty. I do not want to live in a news bubble so I read everything from the Financial Times to Mother Jones and the New York Post. Obviously, given my background, I give more time to the BBC and Guardian (but not much more).
I am becoming more radical as I age and a better reader between the lines.
The last thing I want is stuff reccomended by social media. Therin lies the road to tribalism and ignorance.
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