I've mentioned various studies and given their links. I've also mentioned chemical names like theobromine which most people don't know about (I don't think). The reason I'm wondering that if because I'm not sure that people would search for that when looking for chocolate. On the other hand, chocolate is so oversubscribed that because I was interested in theobromine and it was unusual, I put it in.
Somebody asked me why I mentioned such long sounding words (on one of my feeds), and said that it made them want to skip reading it. But that comment made me think that people wouldn't search for theobromine which is what separates my article from other chocolate articles.
I do not agree with he/she. Whatever you have put it sounds perfect and it's a niche market article. theobromine is something unique, haven't heard or seen before. It will sure separate your article from other chocolate articles.