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Gets traffic, but not enough.

  1. TessSchlesinger profile image93
    TessSchlesingerposted 4 weeks ago

    http://hubpages.com/style/The-Sandawana … ement-Ring

    I'm not quite sure why this piece isn't quite cutting it. I've put quite a bit of work into it, and maybe it's too diverse, and the title doesn't fit the content, or something.

    I need another couple of eyes to tell me what I'm missing.

    Thanks. smile

    1. lions44 profile image93
      lions44posted 4 weeks ago in reply to this

      Tessa, how 'bout changing the title?  Try "Jewels Fit for a Queen."   The African name probably hurts (that's not a condemnation of anyone on HP.).  Shortening the title always helps.  If you could make reference to Africa in the title.  Jewels of Africa?   Otherwise, the hub is great. Very informative, well written.  Add some more history and change the category?

      1. TessSchlesinger profile image93
        TessSchlesingerposted 4 weeks ago in reply to this

        I was trying to find traffic specifically for emeralds. That said, "Jewels for Africa' sounds good.

        1. Marisa Wright profile image92
          Marisa Wrightposted 4 weeks ago in reply to this

          It would be good for a print magazine.  As a title for an online article, useless. Your title online needs to be much more specific.

          1. TessSchlesinger profile image93
            TessSchlesingerposted 4 weeks ago in reply to this

            Yes, I went for your title instead! I'm half way through fixing it and have incorporated all your ideas. Thanks. smile

  2. Marisa Wright profile image92
    Marisa Wrightposted 4 weeks ago

    The title is far, far too long. 

    When choosing a title, the secret is to ask yourself, "what would people be typing into Google to find this information?"

    I tried a Google search. When I looked at the bottom of the page on a search, where Google lists frequently searched terms, a lot of them referred to Colombian emeralds (note the correct spelling of the country). Apparently Colombia is currently the best source of fine emeralds, so maybe you can capitalise on that.  How about "Sandawana - Better than Colombian Emeralds?"    I don't think it matters that people won't understand the first word.  It could just as easily be a brand name.

    I understand why you're including a table at the top - but the trouble with a table is that you have to condense the information into a few words, and it's not helpful to the reader. Remember that you can use either a table OR a bulleted list, both are just as good.  I would take the information in the  "Characteristics of Emeralds" paragraph and use that as the first paragraph, but rewrite it so it's partly a bulleted list with three bullets - e.g.

    - Many emeralds sold in America are an inferior standard, though still beautiful.  These are a good choice if on a tight budget.

    - Colombia is generally regarded as the best source of high quality emeralds today.

    - Sandawan emeralds from Zimbabwe are (as good as? better than? a leap in quality above?) Colombian emeralds. They are some of the rarest stones in the world, making them an excellent investment piece.

    ....then you can amplify on those three statements in the next paragraph.

    Then I think you need to review the whole article and ask yourself who would be interested to read this article, and reorganise/rewrite the article accordingly.  Right now it's a bit of a jumble of odd facts about emeralds.

    1. TessSchlesinger profile image93
      TessSchlesingerposted 4 weeks ago in reply to this

      Marisa - thank you. Absolutely brilliant advice, and brilliant title. I will change it in the next few days to exactly that. In case I've never told you, I always, always appreciate your excellent input! smile

  3. Glenn Stok profile image97
    Glenn Stokposted 4 weeks ago

    You've had this hub up since April, so by now you may have some information of what people have been typing into Google when your hub came up in the search. That could help with making a better title. Click the "Search Phrases" tab in your stats on that hub.

    Remember that you want to deliver on the promise of the title. Keep that in mind when you create a title. In addition, as Marisa said, your title is too long. Only about 60 characters show up in the SERPs. The rest is lost, so even if your hub shows up in a search, people may not see enough of the title to convince them to take a look.

    1. TessSchlesinger profile image93
      TessSchlesingerposted 4 weeks ago in reply to this

      Yup, and Marisa's title hits it perfectly. I'm going to go with that. smile

      1. Glenn Stok profile image97
        Glenn Stokposted 4 weeks ago in reply to this

        Yeah, I agree. Marisa always has great ideas and she knows what she's doing. I just saw you changed it. Looks good. wink

        1. TessSchlesinger profile image93
          TessSchlesingerposted 4 weeks ago in reply to this

          Thank you. I will fix the rest tomorrow.

  4. MarySEW profile image82
    MarySEWposted 4 weeks ago

    Hello, I was wondering, have you promoted your Hubs on other social media sights?

    1. TessSchlesinger profile image93
      TessSchlesingerposted 4 weeks ago in reply to this

      Yes, Mary. I do. I promote on several. However, I prefer to get my traffic from search engines, and that is what I aim at. smile Feel free to google me.

  5. TessSchlesinger profile image93
    TessSchlesingerposted 4 weeks ago

    Hi Guys,

    I've fixed it up. Basically rewritten a lot of it, removed some of it, added better photos, a video or two, and changed the focus of the piece.

    Thanks for your input.

    If you think it needs more improvement, let me know.

 
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