* Make pages primarily for users, not for search engines.
* Don't participate in link schemes designed to increase your site's ranking or PageRank.
* Don't use unauthorized computer programs to submit pages, check rankings, etc.
* Avoid hidden text or hidden links.
* Don't use cloaking or sneaky redirects.
* Don't send automated queries to Google.
* Don't load pages with irrelevant keywords.
* Don't create multiple pages, subdomains, or domains with substantially duplicate content.
That's not too hard to follow. It's basically saying make your own original content and you will be rewarded greatly by Google!
#1 is pretty important, in my experience. If you follow the basic guidelines for SEO for Google, you'll find that they are more user-friendly anyway (like header text and bolding important words in your article).
So by hidden links, you mean a link "embedded" within a word or phrase, correct? I didn't realize that would even be a problem. Is it because they may think you're trying to direct someone to a suspicious (or adult) site?
From what I've read so far, as long as you write "naturally," you should be okay... and that writing "naturally" tends to create natural keywords anyway.
Google means links that are not visible to users, but visible to search engines. There are ways to do this
EM, there are easier ways, like using the same color for fore- and back-ground And what did you mean by comment tags?
Kelsey, don't worry, you don't need this, and as EM rightly noticed - if you don't know, you aren't doing it. Regular anchor text links (which I think you meant in your original question) are absolutely OK
Misha and EM, thanks for answering! I still don't know exactly what you mean but I get the impression that's probably a good thing, lol! And Misha, yeah, the "anchor text links" are what I was confused about.
D'oh! I never thought of that because would you believe I almost always highlight a page if it isn't black on white? I usually catch those links and navigate away when I notice them!
I wrote this one about 6 months ago but it still stands - in fact nothing much has changed for years SEO Google Explains How to Do It
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