I'm a dimwit when it comes to knowledge of CPM but thought I'd do a little more research into this murky subject just to satisfy my curiousity. Seems the month of January is always an "after the Lord Mayor's Show comes the +*%*cart" scenario. That is, CPM tends to plummet following the bingeful Christmas season because the advertisers compete like crazy for space up until Christmas, then ease off the pedal in the New Year.
For those in the dark I found this forum thread quite enlightening : http://hubpages.com/community/forum/130 … ng-cpm-why
In past years I've seen a decrease, but it didn't "plummet" and it took a few weeks to fully kick in. I suppose that lots of people are buying after Xmas (got cash as a gift, maybe) and advertisers recognize this. But it WILL decrease.
After a very strong fourth quarter of 2016 I'm ready to deal with the inevitable January plunge. Historically it's the lowest CPM month of the year right next to the doldrum month of July. I found the 2nd and 4th quarters of the year to be the best while the 1st and 3rd are often the weakest (exceptions revolve around niche subjects).
by Jasmeet Kaur23 months ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by Melanie3 years ago
This has been a problem for years now, really since the induction of the HubPages ad program and it's pretty much what has made me give on on HubPages (I used to write a lot, now seldom.)I have a hub that occasionally...
by Holle Abee4 years ago
Like many of you, I had several days of low CPM, which I found extremely frustrating. For the past two days, however, my CPM has doubled. I hope this continues!
by Darrin Perez4 years ago
It's exactly as the subject title states. Yesterday, I got roughly 100 more credited impressions but made roughly the same amount of money thanks to the CPM being lower.Is anyone else in the same boat as me?
by Andria5 years ago
I ask because I am currently experiencing yet another traffic surge. I've gone from 200+ views per day to in excess of 1600. Yet the income remains pretty darn poor.I've brought this up more than once and I have to say...
by johndwilliams5 years ago
It seems to drop over different months? Whats the reason for this please?
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