Last few months have been a little disappointing in terms of earnings. While the traffic is more or less same, CPM rates have plummeted for some reason. Here is hoping that things get back to the way they were back in November-December. What does your experience say?
My experience is the same. CPM rates have halved and so have earnings. I feel as disappointed as you feel.
CPMs depend on many factors including category, the economy, competition and time of year. Retail ad spending drops in January and February, but travel ad spending often climbs.
Just out of curiosity, I switched to AdSense only a few weeks ago and saw a drop in CPMs.
I switched to Adsense only on Saturday and earnings seem to be 20% to 50% higher than the HubPages earning program. Of course it all depends on the number of clicks you get. However I don't understand whether there is revenue per impression or how it works. The Adsense report gives a page RPM but my earnings are only made up of revenue from clicks.
CPM rates are always lower in the first quarters of the year and keep increasing until the end of the year. But yes they are pretty low right now all across the board.
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