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What Is Bounce Rate?

  1. megs78 profile image61
    megs78posted 7 years ago

    Hi all,

    I hope this is not a stupid question, or that the answer is not obvious, but what does bounce rate mean on Google Analytics?

    Thanks in advance,
    Megs

    1. sunforged profile image73
      sunforgedposted 7 years ago in reply to this

      It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

      The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page รท Total Number of Visits

      In our case as people hoping for click based revenue, a high bounce rate is a positive

      1. awsydney profile image60
        awsydneyposted 7 years ago in reply to this

        Very informative answer. I learnt something as well! Thanks Sunforged.

      2. megs78 profile image61
        megs78posted 7 years ago in reply to this

        Thanks so much Sunforged!  Great answer. I appreciate your time. smile

  2. NZUNG SERAPHINE profile image79
    NZUNG SERAPHINEposted 7 years ago

    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimise bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the keywords

    1. sunforged profile image73
      sunforgedposted 7 years ago in reply to this

      irrelevant in application to hubpages in which a bounce from the landing page can be done via adsense/amazon/kontera/ebay or related hubs - only related hubs would relate to a lower bounce rate...which is of no benefit to a hubber hoping for income

  3. Pinoys profile image75
    Pinoysposted 7 years ago

    I can't understand this.  Seems to technical.

  4. mega1 profile image81
    mega1posted 7 years ago

    So, basically, I hope I am understanding this - a high bounce rate is a good thing here on the hub, but not necessarily if you're not concerned about the $?  I was wondering about this very thing, bounce rate.  It puts a funny picture in my head.  Because I've been kind of bouncing, literally, on some of the sites and its a good thing.

  5. lrohner profile image85
    lrohnerposted 7 years ago

    I wouldn't characterize a high bounce rate as 'good', but rather it is 'expected' here at HubPages. Bounce rate is basically a person that only views one page on a site. And if I wrote a hub on purple dog doo doo and someone found me via a Google search for the same keyword, I would hardly expect them to stick around and read another hub on iPod accessories.

    However, if you have a lot of related hubs on one subject and you have linked them all appropriate, you should expect a lower bounce rate.

  6. sunforged profile image73
    sunforgedposted 7 years ago

    to put it very clearly

    Most of you are hoping that your readers are clicking ads

    that would be a bounce - arrive on page -click- leave to another site

    So yes..to an internet marketer interested in quick conversions a high bounce rate is "great"

    and on hubpages in general even if they arent clicking out on ads....they are probably not heading to one of your hubs next even if they stay on site

    1. lrohner profile image85
      lrohnerposted 7 years ago in reply to this

      I agree with you, but only if you can verify that they are clicking on ads. Your statement could be a little misleading to those who are new here, although it is technically correct. If I had a website with a high bounce rate, patting myself on the back wouldn't do any good unless my AdSense also showed a high CTR.

  7. sunforged profile image73
    sunforgedposted 7 years ago

    they either click an ad, the back button or a related hub.

    usually its the back button

 
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