Obviously I am still relatively new here.
No worries, I know better not to post any numbers.
On to my question: I'm looking at my stats, and I've noticed on several various days I will have impressions, no clicks, no earnings, but a number will appear in the Page eCPM column.
Where does this number come from? I know how Page eCPM is calculated, but if there are no clicks, shouldn't impressions x 0 = 0?
I know some $ is paid on just impressions, but the earnings column also reads 0.
I guess I'm just confused as to how my Page eCPM can be anything other than 0 in this instance.
Thanks in advance for the help.
This will go a little way towards explaining it:
eCPM is "effective cost per mille"
Though some advertisers opt for CPM ads.
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