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AdSense eCPM Question

  1. Dr23 profile image60
    Dr23posted 6 years ago

    Obviously I am still relatively new here.

    No worries, I know better not to post any numbers.

    On to my question: I'm looking at my stats, and I've noticed on several various days I will have impressions, no clicks, no earnings, but a number will appear in the Page eCPM column.

    Where does this number come from? I know how Page eCPM is calculated, but if there are no clicks, shouldn't impressions x 0 = 0?

    I know some $ is paid on just impressions, but the earnings column also reads 0.

    I guess I'm just confused as to how my Page eCPM can be anything other than 0 in this instance.

    Thanks in advance for the help.

    1. relache profile image87
      relacheposted 6 years ago in reply to this

      I would think the only people who could give you an answer on this would be the folks at AdSense.

  2. Dr23 profile image60
    Dr23posted 6 years ago

    Bump?  Bueller?

  3. darkside profile image84
    darksideposted 6 years ago

    This will go a little way towards explaining it:

    eCPM is "effective cost per mille"

    Though some advertisers opt for CPM ads.