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Targeting Non-Evergreen Amazon and Ebay Topics

  1. N. Ramius profile image84
    N. Ramiusposted 6 years ago

    I'm just wondering if those who have had success with Amazon/Ebay ever do time sensitive hubs such as World Series 2009 merchandise or Calendar oriented hubs which may only sell well for a few months before no one visits them ever again? Do you avoid them? Or have you found it short lasting but profitable?

    1. Marisa Wright profile image92
      Marisa Wrightposted 6 years ago in reply to this

      Several people write Christmas or other holiday Hubs.  The catch is that Google sometimes indexes quickly, and sometimes doesn't.   So if you leave it too late you can miss the boat.

      If it's an event you can predict, rather than a news item, you can write the Hubs several months beforehand - and leave them there so they make money again when the event comes around again next year.

  2. 0
    Nelle Hoxieposted 6 years ago

    I don't avoid them, in fact I embrace them.

    Personally I'm not a big believer in the "evergreen" concept. You can have a hub on white blouses which technically never go out of style. But if you want to catch A LOT of the current season's fashion traffic you better had done your research to know if white blouses with poet sleeves are big or white blouses with ruffles are the current trend.

    Yeah the webpage stays up year and year to gain page rank, but the sales copy needs to be constantly updated to reflect current trends. So I would just have url - "white blouse", not "white blouse with poet sleeves".

    Online marketing can't go one autopilot any more than the bricks and mortar retailers can.

    Although I did do ebay Christmas hubs in October, that was more to diversify away from Amazon after they changed their cookie policy. Generally my pages are up and running 4 months prior the holiday or event I want to capture.

    1. Mark Knowles profile image61
      Mark Knowlesposted 6 years ago in reply to this

      I agree with this approach. I gave myself until end-August for any that were targeting x-mas. Unfortunately - the Amazon cookie change caught me out and I have had a big rethink about how much I rely on any one affiliate now.

      A learning experience - but having 25% of my commissions removed by Amazon overnight was a bit of a shock.

      My initial reaction was to delete any Amazon capsules I had, but that would be cutting off my nose to spite my face. sad

  3. 0
    Nelle Hoxieposted 6 years ago

    Mark I know that you're not a fan of Ebay, but if you're already in the program, I would consider ebay hubs. I can't believe how the ebay hubs are converting. Don't trust the program at all, but it worked to compensate for the Amazon decrease. Gave me some time to think about a new strategy.

    1. Mark Knowles profile image61
      Mark Knowlesposted 6 years ago in reply to this

      I am not a fan of ebay.

      I spent quite some considerable time on a long range ebay goal - only to discover that the products I was targeting - low volume,  high value, great conversion and high commission  - which were producing quite good income - all of a sudden are now only worth penny clicks and my income has fallen by about 75% - I am not inclined to spend a lot of time switching to what I suspect would now work which is probably high volume, low value items.

  4. 0
    Nelle Hoxieposted 6 years ago

    Oh no, Mark, you got a double whammy. Yup I did go after the lower priced, high volume stuff after reading about the PPC change. I did try one higher-priced niche, and it's been okay so far.

  5. Mark Knowles profile image61
    Mark Knowlesposted 6 years ago

    Live and learn. I really am a little frustrated that these affiliates can change the rules over night and I very much wasted an awful lot of time with a group of ebay hubs. I rank really well for almost any 2008 motorcycle model. Which I was doing quite well with until the switch to ppc.

    The commissions were really quite good. But I was not getting huge volumes. Nor did I expect to. Now - I am lucky to make $40 a month. sad

  6. 0
    Nelle Hoxieposted 6 years ago

    Yep, merchants do that all the time. It's gotten to the point that I take an ant-acid before I check my morning email. As the economy has tanked merchants are more cutthroat that usual. And google generally indexes more slowly this time of year to discourage spam. So rapid adjustments are harder to make.

    I have felt for the last 10 years, that it's just me against the world most mornings. Good thing I am a very competitive person!

    1. Mark Knowles profile image61
      Mark Knowlesposted 6 years ago in reply to this


      Good for you. I am feeling a little like "one step forward, two steps back," at the moment.

      But - I adapted and found some more profitable affiliates. Like you do. big_smile

  7. N. Ramius profile image84
    N. Ramiusposted 6 years ago

    I guess my followup question is how often do you revise your sales hubs? Once a year? As often as you can for your keyword when sales stop?

    For some reason, I never put together site authority on a sales type hub. Thanks for the advise.  I have been so out of it.

  8. 0
    Nelle Hoxieposted 6 years ago

    As needed. Clothing is seasonal and trendy. Anyone who sells stuff, online or in brick and mortar has to do their homework. It's a very competitive space.