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Choice of keywords for Hubs

  1. Life at DrTom's profile image80
    Life at DrTom'sposted 7 years ago

    I know that the choice of keywords is important.  But can you have too many keywords? What is wrong with using every word you can think of?

    1. allie8020 profile image82
      allie8020posted 7 years ago in reply to this

      You can definitely have too many keywords. It is equivalent to keyword stuffing and it's considered spam. Instead of helping increase your article's search engine ranking -- it will lower it!

      Hubpages has a very useful tool for avoiding keyword stuffing. If you go over 40 tags (the last time I counted), your hub will automatically be marked that it has a high number of tags. So, you need to delete some of your tags ASAP or you will get less search engine traffic. Delete the least relevant tags and those that are very similar to other tags.

      The best practice for higher google ranking and more traffic is to try not to go over 20-30 tags.

      I hope that helps... smile
      Allie

      1. Life at DrTom's profile image80
        Life at DrTom'sposted 7 years ago in reply to this

        allie: 20-30 tags is way more than I thought.  I had 8-10 and I was worried that may be too many.

        1. allie8020 profile image82
          allie8020posted 7 years ago in reply to this

          8-10 tags should be okay. Some people have mentioned 15 tags as their maximum. So, 20-30 tag maximum is also just a guideline. Don't worry too much about the exact number of tags. If you go over the maximum number of tags that is considered search engine optimized, hubpages will alert you. If the high-number-of-tags alert shows up, just start deleting some of your less desired tags ASAP. If you don't do it, you might notice that traffic for that article is not increasing.

          1. allie8020 profile image82
            allie8020posted 7 years ago in reply to this

            I suppose Misha is right. Advice and tips from everyone could be like the blind leading the blind. So, if you try any SEO strategies always look at your results using Google Analytics to see if your efforts are going in the right direction. My Google traffic for online articles ranges from 40% to 75%. Most of the time it falls on the lower range. A special problem for hubpages is the high traffic from the great community. I'm also starting to see more traffic from twitter and facebook. Too bad they do not convert into adsense earnings.

            I consider Mark Knowles and Misha as the hubpages' experts for adsense and other monetization issues. So, I follow both of them.

            In terms of keyword stuffing, I used to not consider the tags as a potential problem until I read an SEO guide that changed my thinking. In the late 1990's, keyword stuffing was a term often used for over-using keywords over and over again. More recently, keyword stuffing also refers to a higher percentage of keywords and keyword phrases used in an article or webpage in order to increase keyword density. Instead of keyword density, it's better to focus on a reasonable theme density including use of latent semantic indexing (LSI).

            For safe search engine optimization strategies, check out Google's own guide. To find it, google the phrase "google guide" and it's the 3rd result on the list. The title of the free pdf is "Google's Search Engine Optimization Starter Guide."

            Good luck! smile
            Allie

            1. Misha profile image74
              Mishaposted 7 years ago in reply to this

              Thank you for mentioning me as an expert in the area, yet I think people like Peter Hoggan or Eric Graudins fit this role better. And sorry, you do not make any sense again. Keyword density means exactly how many keyword repetitions you have, just divided by the total number of words on the page. smile

              1. allie8020 profile image82
                allie8020posted 7 years ago in reply to this

                You're welcome, Misha! We're actually in agreement here. Keyword repetitions divided by the total number of words on the page gives you the percentage of keywords and keyword phrases.

                Thanks for mentioning Peter Hoggan and Eric Graudins as hubbers you consider as experts. Although I signed up about 8 months ago, I stupidly didn't start using hubpages until 2 months ago. So, I'm still a new hubber and I pay close attention to expert hubbers that other people mention.

                Mark Knowles had a lot of good things to say about you. I thought I bookmarked the hub, but I'm sorry I can't find it. He did mention that 150 of his earlier hubs were not performing as well as your 15 hubs. This was valuable lesson for me as a new hubber to take my time and do a good keyword research as well as search engine optimization of my hubs. Not surprisingly, quality hubs can perform much better that high-quantity of lousy hubs.

                Thanks for your input, Misha! smile
                Allie

              2. Eric Graudins profile image60
                Eric Graudinsposted 7 years ago in reply to this

                Aw shucks. thanks Misha.
                But Peter knows a lot more about SEO than I do.

                If anyone is struggling with the concept of what keywords are, please feel free to download this basic guide that I wrote for my clients.
                http://TheInternetBloke.com/Keywords.pdf

                No need to sign your life away. No hoops to jump through. Just download and read it.
                It's not specifically about hubpages but the general principles apply. If you are wanting to be seen on google, then it is very relevant.

                You'll find what keywords are, and how to find effective ones.
                You'll also discover why being at the top of Google may mean NOTHING!

                (And as a bonus, it's written for people who are Technically Terrified!)

                cheers,
                Eric G.

                1. Papa Sez profile image81
                  Papa Sezposted 7 years ago in reply to this

                  Thanks Eric G for the link to your article on keywords.  It's a goldmine for newbies like me.  Cheers!

      2. Misha profile image74
        Mishaposted 7 years ago in reply to this

        Not that you have any idea of what you are talking about lol

        Blind leading blinds LOL

        1. Life at DrTom's profile image80
          Life at DrTom'sposted 7 years ago in reply to this

          Misha, are you saying you can not have too many keywords?

          1. Misha profile image74
            Mishaposted 7 years ago in reply to this

            You have to define what you mean by keywords first. If you mean tags - yes, you can have too many. Yet it is safe to experiment. You just add those you think are relevant to your hub until the systems tells you it is too many. Then just remove a couple to make it happy, and you are done. smile

            Now, if you are talking about keywords you potentially can rank for on search engines - this is every word and every combination of words on your hub, there is no way you can have too many of them. smile

            And coming back to what this lady said. Keyword stuffing has nothing to do with tags, nor it has to do with a number of keywords you are trying to rank your hub for. Keywords stuffing is using the same keyword(s) over and over again to the point of the text becoming unreadable and beyond it...

            Keyword stuffing is bad because keyword stuffing causes bad rankings because search engines don't like keyword stuffing and therefore writers should not use keyword stuffing in any way or keyword stuffing will hurt their ranking because of keyword stuffing. However keyword stuffing used to work at some point and keyword stuffing is still used by many misled souls that believe keyword stuffing still works while keyword stuffing does not work for quite some time already because search engines figured keyword stuffing to be a bad keyword stuffing. lol

            Hope this clears the dust a bit. smile

            1. EmpressFelicity profile image82
              EmpressFelicityposted 7 years ago in reply to this

              Can I have some turkey with my stuffing? big_smile

            2. thoufeeq profile image61
              thoufeeqposted 7 years ago in reply to this

              Hey Misha, That was really a fantastic illustration. smile
              You explained it well. If I wouldn't have seen your explanation, then I would have yet another one. And I already know you through Mark Knowles.

        2. Will Apse profile image91
          Will Apseposted 7 years ago in reply to this

          You are getting as ratty as the rest of us Misha. Forums do something to people.

          1. Misha profile image74
            Mishaposted 7 years ago in reply to this

            I just despise it when people pretend to be experts in the area they clearly are not, and spread disinformation. I always mock such people, nothing new about it smile

    2. retellect profile image81
      retellectposted 7 years ago in reply to this

      Bro, honestly  - think how many people have thought about that? The best thing to do is write naturally, the keywords will find their own place and will be in the right density. As long as you keep it organic you will be earning loads of cash. Keywords that are hand picked because of value will earn you hardly anything - unless you do it right. Practice on keeping your work organic and experiment, record your results and keep doing what works best for you.

  2. Cagsil profile image60
    Cagsilposted 7 years ago

    The above posts came from Paul Deeds of HubPages Staff. He left this post in another thread, yesterday. smile

  3. Kapalbility02 profile image61
    Kapalbility02posted 7 years ago

    10 is okay I think. Tags also help on how fast your pages get picked (indexed) by search engines. smile

  4. ThoughtfulSpot profile image81
    ThoughtfulSpotposted 7 years ago

    Good post! I have always focused on trying to find the most appropriate tags, and thinking about how I would search for my article, but I never thought much about the number.  I haven't usually gone above 10, for fear of putting in too many.  Nice to know I can expand that a little if I think the hub could use it.

  5. EmpressFelicity profile image82
    EmpressFelicityposted 7 years ago

    Hi LifeatDrTom's, what you're probably not aware of is the distinction between Hub Pages' own tags (which appear on the right hand side of your hubs and enable other HP members to find them) and the keywords that external people search on when they use Google (or another search engine).

    If you want lots of traffic - and hence more earning potential - you need to attract the external people.  Hence you need to concentrate on Google keywords rather than HP's own tags.

    The most important thing when writing a hub is to choose the wording of your title so that at least one good keyword appears in it.  You pick suitable keywords by using Google's Adwords keyword tool:

    https://adwords.google.com/select/KeywordToolExternal

    When you've entered a keyword (and typed in the bit of code they give you underneath), it then takes you to a screen where you can find out (a) how many searches are done on a keyword each month, (b) how much competition there is (you're aiming for low competition 'cos that way, your hub is more likely to be ranked higher in the search engines), and (c) how much the keyword is worth financially (the "cost per click").  (You need to choose "Show Estimated Avg CPC" from the Show/Hide Columns menu first in order to do this though.  Oh, and it's also a good idea to choose "Exact" rather than "Broad" as your match type.)

    Hope that helps.

    1. Life at DrTom's profile image80
      Life at DrTom'sposted 7 years ago in reply to this

      Wow.  That is great info.  Thanks.

      1. EmpressFelicity profile image82
        EmpressFelicityposted 7 years ago in reply to this

        You're welcome.  I should also point out that "keywords" doesn't just mean individual words, but also phrases as well.  (In fact, you'll probably have more luck finding good key phrases than words... e.g. "buying tea online" as opposed to just "tea").

        Thinking about it, I implied that HP's own tags don't have any bearing on a hub's visibility in search engine terms... but I'm not sure whether that's actually true.  Perhaps they do, but it's certainly a lot less important than having good keywords/phrases in your hub title (not to mention the hub URL and first paragraph).

        There's me sounding like an expert when I've earned just over seven quid on Adsense to date lol

        1. Will Apse profile image91
          Will Apseposted 7 years ago in reply to this

          Your tags give you links, so help. Any links help.

    2. Jeffrey Neal profile image87
      Jeffrey Nealposted 7 years ago in reply to this

      Just wanted to clarify this part *bolded*
      The stat in the Google keyword tool is for advertiser competition which has no relevance on your competition in the search engines for a keyword phrase. The little graph there shows how many advertisers are bidding on that phrase for their ads to show up. You've given good advice, though.

      I use "phrase" match since it seems to give a better picture of possible search traffic.  Reason being; if your key phrase is "green tea" exact will only show you the number for exact type-ins of that phrase whereas phrase match will show both exact results in addition to any other search term that includes the phrase "green tea", such as "Japanese green tea", "buy green tea", "how to make green tea", etc.  Your hub on green tea could potentially be found with any of those phrases and then some.

      1. EmpressFelicity profile image82
        EmpressFelicityposted 7 years ago in reply to this

        Oooh, I didn't realise that.  Although there must I assume be a certain degree of correlation between advertiser competition and competition in the search engines?  A keyword that lots of people are searching for will surely be of more value to advertisers.




        Useful tip - will give that a go.

        1. Jeffrey Neal profile image87
          Jeffrey Nealposted 7 years ago in reply to this

          That is true, although choosing keywords for advertising has subtle differences from choosing them to get found in search engines, but I am a complete noob on pay per click advertising.
           
          To check competition enter the key phrase into Google with quotes. [ "green tea ] Google will treat quotes in front the same as on both sides of the phrase.  This can be tedious for multiple phrases, though, so I use a paid keyword tool that will compare competition of 200 keywords at a time in about a minute.

  6. brimancandy profile image81
    brimancandyposted 7 years ago

    Yery interesting topic, and one that I probably need to work on.
    my traffic sucks. When I look at my analytics my most popular keyword is my username. The rest don't bring in much traffic.

    But, it is very confusing, one part of analytics will say you had 7 page views today, but it you, switch to a different category using the same keyword it will say you had 26. So, how do you know which stat to believe?

  7. Life at DrTom's profile image80
    Life at DrTom'sposted 7 years ago

    After trying to digest all of this, I am inclined to just write good articles with clever titles, and not worry about any of this.  But thanks for all your efforts.

    1. Will Apse profile image91
      Will Apseposted 7 years ago in reply to this

      I always follow the advise of Lizzie Sowerbutt (read long ago when I first joined hubpages) and just remember to use the keyword phrase in the first fifty words of the article and in the summary text. It has always been enough to get traffic for me.

    2. Eric Graudins profile image60
      Eric Graudinsposted 7 years ago in reply to this

      The hubs I've written with clever titles (which I consider to be my best hubs) get read hardly at all.
      After an initial burst of reading by my followers, they flatline themselves in statsland, creating a little spike sometimes as some lucky forager comes across them.

      Other hubs where I've written about topics and written titles without doing any keyword research have similar results.

      On the other hand, the hubs where I have used some keyword strategies keep getting more and more views from search engines.

      Of course you may be lucky with clever titles. Even a blind chook finds a grain of corn sometimes big_smile

      That's why some people take hundreds of hubs to earn any income.
      And why Misha has great success with comparitively few hubs.

      And keyword research is not enough. You need to consider whether people have purchases in mind when searching your hub.
      You could get gazillions of views for your hub. But no clicks if it is not commercially oriented.

      It depends what your goals are for your hubs.

      If they are to just write with no goal of people reading or purchasing anything - don't bother with keyword research.

      If you want to have a lot of readers - do some keyword research.

      If you want to get an income from adsense clicks or amazon sales - write about topics in which there are people keen and eager to buy stuff.

      that's about as basic as I can put it.

      cheers,
      Eric G.

      1. sunforged profile image64
        sunforgedposted 7 years ago in reply to this

        Very well said.

        and after you digest and implement that information realize that should any part of your motivations be monetary that one can use one set of keywords to attract traffic ( URL, Title , off page anchor links )  and a different but related term to maximize click value (in-text and H1)

        If you can find a well searched, low competition term to rank for that has a low cpc, you can still use that term but use variations on page that trigger much higher paying ads.

        Attract traffic for "Hippo Food" (.05 ecpc) but trigger ads for "Buy Hippo Food " (2.25 ecpc)

        1. Papa Sez profile image81
          Papa Sezposted 7 years ago in reply to this

          Very clever advice...thanks sunforged.  Now I have so much to do big_smile

  8. Life at DrTom's profile image80
    Life at DrTom'sposted 7 years ago

    There are some really knowledgeable blokes here. Eric, I read your piece on keywords, which really helps. First order of business is to learn how to use Google Adwords thingie.  Then, breakfast.  Thanks all.

  9. Eric Graudins profile image60
    Eric Graudinsposted 6 years ago

    @retellect

    Sorry, I don't agree that "you will be earning loads of cash" just by keeping your hubs "organic" - whatever that means.

    If you are going to optimize your hubs to get maximum benefits from keyword searches, then you need to first find out what keywords people are being typed into search engines, and use them in your hubs.

    This can certainly be done without compromising your written work.

    regards,
    Eric G.

 
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