cpm low

  1. liswilliams profile image61
    liswilliamsposted 6 years ago

    excuse the ignorance, but what does it mean if the cpm is low in adsense, do you have to update the content, or change it?
    It has dropped from like half

  2. darkside profile image83
    darksideposted 6 years ago

    It's the effective cost per thousand. So the higher it is, the more a click is going to be worth.

    A small sampling of traffic won't give much of an indication, as some higher or lower CPC's can easily skew the numbers either way.