# Explanation of eCPM requested

1. 61
lindagoffiganposted 7 years ago

Google Analytics have been quite transparent with data pertaining to each hubpage article.  However, it seems that eCPM is taking in a lot more than earnings and requested is an explanation or formula why this is so.  Here are recent data from Google Analytics without indicating specifics as to the channels:

eCPM       Earnings
\$139.40      .28
109.16      .22
40.80      .08
92.48      .46
952.00     1.90
187.00      .37
115.60      .12
659.60     1.32
394.40      .39
1,829.20    1.83

2. 75
Mishaposted 7 years ago

Very nice eCPM you have there. ECPM stands for Effective Cost Per Millenia (impressions) - in other words the amount you would make per thousand impressions, providing your earnings stay the same.

Like imagine you had 100 impressions (page views) and they translated into a couple of clicks that made you a total of \$3.00. Then your eCPM would be \$30.

Mathematically eCPM = earnings * 1000/impressions

3. 81
darksideposted 7 years ago

It stands for Effective Cost Per Mille (effective cost per thousand ad impressions).

Source

4. 61
lindagoffiganposted 7 years ago

Thank you both  for replying promptly to my request for information.

1. 81
darksideposted 7 years ago in reply to this

You're welcome.

Wikipedia has this example for the computing of CPM:

1. Total cost for running the ad is \$15,000.
2. The total audience is 2,400,000 people.
3. CPM is calculated as CPM = \$15,000/(2,400,000/1000) = \$6.25

working