Google Analytics have been quite transparent with data pertaining to each hubpage article. However, it seems that eCPM is taking in a lot more than earnings and requested is an explanation or formula why this is so. Here are recent data from Google Analytics without indicating specifics as to the channels:
Very nice eCPM you have there. ECPM stands for Effective Cost Per Millenia (impressions) - in other words the amount you would make per thousand impressions, providing your earnings stay the same.
Like imagine you had 100 impressions (page views) and they translated into a couple of clicks that made you a total of $3.00. Then your eCPM would be $30.
Mathematically eCPM = earnings * 1000/impressions
It stands for Effective Cost Per Mille (effective cost per thousand ad impressions).
Thank you both for replying promptly to my request for information.
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