If, hypothetically speaking, I were doing keyword research and found a three word keyword with a global search volume of 14,000 and an advertiser competition bar that was completely empty...
A: does that mean there is no competition for that keyword?
B: if that keyword happened not to have anything to do with the article I am doing research for would it be worth writing an article just for that keyword?
PS its not a hypothetical but I find hypothetical questions that are obviously not hypothetical entertaining.
A. Right, No competition means no money spent to advertise it.
B. You can write an article for it if you wish, maybe if someone puts money into it it will become a gold mine. Use your own judgment there Tamaki.
That may also mean that there are actually no advertisements for that KW. You may get traffic, but you will not get targeted ads. Which means little or no clicks.
While some well searched terms will show little competition in the Adwords tool, these are typically keywords that offer poor ROI making it difficult to create a profit on a single sale. Some keywords that surround ringtones fit into this category. The profit on ringtones is small so Adwords is not a realistic option for some advertisers. Where these types of keyword come into play is through the lifetime spend of a customer or by selling monthly subscriptions where money can be recouped over time. This is a longer term ROI model but it has been shown to work.
I mention ringtone related terms because the ringtone market is highly competitive even though the price to advertise on related keywords using Adwords doesn’t reflect this.
Where you might have problems is getting organic rankings for this type of term. Remember the level of competition shown in the Adwords tool refers to how many advertisers are advertising on that term, it has nothing to do with how difficult a term would be to rank for organically or the levels of SEO needed to maintain that ranking.
With terms like this a lot of marketing effort is put into gaining top organic listings rather than paid search, which could make it difficult for a hub to rank unless you are going to put some serious linkage in place.
You are going to have to weigh up the possible returns against the work involved.
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