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attract buyers not Information seekers

  1. katiem2 profile image61
    katiem2posted 6 years ago

    I've been using this tool that will tell you know whether people are looking to buy something verses looking for information.  I've found it really helpful.

    http://adlab.msn.com/Online-Commercial- … fault.aspx


    Have your tried it and if so what do you think?

    1. Singular Investor profile image79
      Singular Investorposted 6 years ago in reply to this

      Yup I tried it - it's neat - thanks for the info. !

      1. katiem2 profile image61
        katiem2posted 6 years ago in reply to this

        sure and thanks for the positive feedback.   smile

        1. Dense profile image67
          Denseposted 6 years ago in reply to this

          Thanks for the heads up. smile

  2. Origin profile image61
    Originposted 6 years ago

    Interesting, so far I've just been using my "gut feelings" for what I think people would want. I'll check this out, thanks! big_smile

    1. katiem2 profile image61
      katiem2posted 6 years ago in reply to this

      Me too and once I found out about this it was helpful to have my gut feelings confirmed.  It's a cool site I think you'll like it. smile

      To use it you put the keywords that you want to test into the box, click
      the radio button next to “Query” below the box and then clicks the “Go” button. For instance, I sell perfume, so I put the keywords “perfume” into that tool.

      The tool returned a “0.97” probability of “commercial intention.”

      So this means is there's a 97% probability that the person who types “perfume” into a search engine is looking to buy perfume.  Cool huh?

      1. Marisa Wright profile image93
        Marisa Wrightposted 6 years ago in reply to this

        I'm not at all sure how much faith you can put in it.

        I just tried a random string of letters - and that scored .79!

        1. Dense profile image67
          Denseposted 6 years ago in reply to this

          That scored higher than some of my hubs! yikes

  3. MyWebs profile image85
    MyWebsposted 6 years ago

    When I read the title of your post I was going to suggest that very tool. But I see you have found it already. It is a very useful tool that I mention in one of my hubs.

    1. katiem2 profile image61
      katiem2posted 6 years ago in reply to this

      Thanks for wanting to help, your a dear. smile wink

  4. ScientificGear profile image60
    ScientificGearposted 6 years ago

    Thank you for sharing this katie. I followed the link and tried. It's a useful tool.

  5. Misha profile image74
    Mishaposted 6 years ago

    It is included in the keyword research software I use, and is quite helpful. smile

  6. Csjun89 profile image77
    Csjun89posted 6 years ago

    Wow that is an interesting tool, never seen it before, thanks!

  7. netlexis profile image79
    netlexisposted 6 years ago

    I can see I'm going to have fun with this tool tomorrow. Thanks, Katie!

  8. sunforged profile image63
    sunforgedposted 6 years ago

    The rule of thumb is that if a keyword phrase has an OCI of less than 0.6 (some marketers insists on 0.7) then the keyword shows no consumer promise and should be discarded.

    1. Marisa Wright profile image93
      Marisa Wrightposted 6 years ago in reply to this

      Sunforged, can you explain why the tool would ascribe a high value to a nonsense word?  I've tried it a couple of times.  If it can label "poujklhfgoydf" as having commercial intent, I'm not sure I trust it.

      1. sunforged profile image63
        sunforgedposted 6 years ago in reply to this

        lol, not at all!

        no explanation whatsoever.

        I was trying to point out the scale isnt really 0 to 1, its more like .7 - 1.

      2. IzzyM profile image88
        IzzyMposted 6 years ago in reply to this

        The obvious answer here is to invent a product called "poujklhfgoydf" and sell it in your hub!

  9. SiddSingh profile image61
    SiddSinghposted 6 years ago

    What is wrong with attracting information seekers only? Isn't it possible to monetize an informative article - I guess adsense suits that.

    On the other hand, eBay/Amazon monetization would be better served by high commercial intent.

    Can anyone throw more light on this?

    1. EmpressFelicity profile image84
      EmpressFelicityposted 6 years ago in reply to this

      When it comes to "informative" hubs rather than "selling" hubs, I think that the probability of monetisation is in direct proportion to how well the ads on your hubs match to the content.

      I have a hub about voluntary childlessness, and every time I've looked at it, the Adsense ads have all been about things like child trust funds and baby products.  Surprise surprise, I've had no earnings off that hub LOL.  Yet a couple of other hubs I've written - which have definitely been "informative" rather than "selling" - are among my top earners; I'm sure this is because the ads on them are a good fit for the content.

      1. SiddSingh profile image61
        SiddSinghposted 6 years ago in reply to this

        Yes - even with "informative" hubs, some topics will be more equal than others. And that adsense ads have to targeted goes without saying.

        For some topics, say finance, I don't really know what 'buying' intent would be.

  10. vengab profile image60
    vengabposted 6 years ago

    WOW! Thanks for this information I have used it before.
    Cheers!

  11. Julester profile image10
    Julesterposted 6 years ago

    Thanks for this. I've never used this tool, but will spend some time with it - may improve earnings, which is good!

    Thanks

  12. sunforged profile image63
    sunforgedposted 6 years ago

    gerbil droppings  Non-Commercial Intention 0.84

    fresh goldfish     Commercial Intention        .66

    poujklhfgoydf       Commercial Intention   .79


    buy ipad quick online  Commercial Intention  0.84

    breakfast cereal   Non-Commercial Intention  .67

    buy online postage  Commercial Intention  .9


    I would give the last one a near 100% rating and think most dont buy goldfish online - its a good rough tool - just seems like nonsense can trick it.

    1. Dense profile image67
      Denseposted 6 years ago in reply to this

      buy atom bomb online 0.78
      buy WMD online 0.91
      Great, might have found a new niche after all. wink

 
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