Interesting news post today found on Google News.
In a post on Google's Inside AdSense blog, VP of Product Management Neal Mohan detailed:
"AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations".
Now we all know.
You picked up onthis a little slow, it's already been posted abouta couple of times
WOW, that's some interesting news, thanks Terry
I am just wondering, is this 68% an average or every click gets 68%? In other words, when they do smart pricing, do they cut their share, too?
I think they have calculated total income and total payout and calculated the percentage.
Not for every individual basis..
If all this is true, then the CPC listed on the Adsense guide is absolutely worthless!
If you're referring to the Keyword Tool it is in fact for Adwords, not Adsense. It just so happens that it's handy for us to use to see how much search volume a keyword is getting, and a ballpark figure of the Cost Per Click for the Adwords Advertiser.
I had always wondered how much we, the Adsense Publisher, gets out of the cost paid per click by the Adwords Advertiser. And now I do. And I had thought we'd be lucky to get a 50/50 split. Happy to see that I'm wrong.
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