I need an analytics guru!

1. 95

   wildernessposted 13 years ago

   I have diligently watch my adsense and analytics charts and graphs for over a month now, trying to get a clue that I was doing something right.  Today I actually found I made money in June - my first real month of effort.  A whole $.02!    I hadn't realized I could make money with no clicks.
   
   I have watched as the daily ecpm went from a string of zeros to a steady stream of small ($.01 - $1.37)but positive numbers with even a couple of clicks in there somewhere.  Today, however, adsense shows 2 clicks and an ecpm of over $72 with estimated income of $1.60 for the day.
   
   How can I find out what happened?  Sure seems like something to duplicate if I can but I have beat my head on the wall with analytics and can't find anything at all that might help.

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      thisisoliposted 13 years agoin reply to this

      it could just be a random high value click that skewed your earnings per thousand.
      
      If you have 10 visit on a day, and get one click valued at $1.00 it would naturally estimate you would earn $100 per thousand visitors. unfortunately we can asume that this will not infact happen!

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2. 68

   lrohnerposted 13 years ago

   Do you have AdSense and Analytics linked up? When you're in Analytics and you click on "Content" on the left sidebar, do you see an option for "AdSense"?
   
   And don't be fooled by the numbers. Poorly performing hubs can have a wacky eCPM when they get one or two clicks.

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   1. 95

      wildernessposted 13 years agoin reply to this

      Yes, they are linked.  I just can't see any way on analytics to even find where clicks come from, let alone any ecpm.
      
      I do, of course, have a few poorly performing hubs judging by their traffic reported by HP.  But wacky isn't the word for it when the ecpm goes from .50 to 72.00.  If I could find out why I would learn something about google if nothing else.

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         lrohnerposted 13 years agoin reply to this

         When in Analytics, on the left sidebar click "Content" and then "AdSense". Then go to the upper right corner where it gives a range of dates and click on it. A calendar will show up. Click on June 1st to set the start date and then click on June 30th to set the end date. Now look down at the results. It should tell you which hubs got clicks during the month. In the lower left corner, click "View Full Report."
         
         Does that tell you what you want to know? Once you see the hub that got the clicks, click on it. Now look under the graph towards the right. You should see a little box with dbl arrows that says "None". Click on that. It's a dropdown. You can choose to find out what keyword drove the people or what country they were from or any other information you want to know.

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            wildernessposted 13 years agoin reply to this

            That looks like the screen I'm looking for - thanks a bunch.  It didn't tell me what I wanted - it doesn't agree with the adsense screen at all.  Maybe because adsense is all about "estimated" or maybe because of a time delay between updating the two.
            
            In any case more info to digest about analytics.

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3. 88

   Benjimesterposted 13 years ago

   You'll find that over time, hubs start performing better, mostly due to the fact that they slowly start to grow in pagerank.  It usually takes about 6 months for my web content to fully "mature."  Once that happens, your ads are worth more per click and they tend to get more long tailed keyword phrases from the search engines.  32 hubs is pretty good for just 2 months.  If you keep doing what you're doing, you should start to see the numbers pick up over time, that is if you did your research to find good topics and keyword phrases to write about.

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      wildernessposted 13 years agoin reply to this

      My first few hubs had absolutely no SEO at all and were not popular topics.  Nevertheless they have had more traffic than any others, although I can see a trend already that will change that.  You're absolutely right about the aging process and I realize that 5 weeks (my oldest hub that had any real effort or SEO, however poorly done, in it) is not nearly enough time.

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4. 88

   Benjimesterposted 13 years ago

   Ecpm is a measure of expected income per 1000 pageviews.  It takes the figures is has and projects them forward to 1000 views.  So if in your good day you earned $1.60 in lets say 50 pageviews that day, it would project outward and say, "According to this information, you should earn $32 per 1000 pageviews."  Ecpm means very little day by day.  You have to take the average over time.  It's there to let you know what you can expect.  If I get 1000 pageviews, I can expect to make $10.  Something like that.

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   1. 95

      wildernessposted 13 years agoin reply to this

      Your information agrees with what I have deduced was correct - thanks.
      
      It was just that a sudden daily ecpm of 50X anything I had seen kind of raise my eyebrows.  I've also had traffic suddenly triple my previous daily high, so I guess I shouldn't be surprised, but I was.

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5. 68

   lrohnerposted 13 years ago

   Please keep in mind that a poorly performing hub will showed whacked out numbers when it gets a click--I see outrageous eCPMs all the time on my less-than-stellar hubs.
   
   Think of it this way. If you are doing a survey about fruit and you question two people--if one person says "apple" and the other says "orange", then 50% of the folks like apples. If you question 3 people and one still says apple and two say orange, only 33% of the people like apples. If you question 4 people and 3 say "orange," then only 25% of the people like apples. That's a big swing for something affected by only two additional people.

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6. 60

   Pandoras Boxposted 13 years ago

   You'll have to create channels in adsense to track which hubs the earnings come from. I think it's a create channels button, but no time to go look right now. If noone comes along it gives you specifics and you can't find it in your adsense, start a new hub asking how to create channels in adsense. For me I click the see top channels button and go from there. But I'm not sure if that button appears if you have no existing channels yet.

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      lrohnerposted 13 years agoin reply to this

      If she has AdSense and Analytics linked, she doesn't have to use the URL channels in AdSense. Analytics will track the AdSense earnings for each hub by default.

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      1. 60

         Pandoras Boxposted 13 years agoin reply to this

         It does? Mine don't. Pageviews and all yeah, but not earnings or clicks.
         
         Well, lemme rephrase. I have never seen that. Where at?
         
         Now I gotta go, people yelling at me, bye.

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         1. 87

            Marisa Wrightposted 13 years agoin reply to this

            I've never looked at the detail, but I know my Adsense earnings on Analytics are totally out of whack with my earnings on Adsense itself, so I ignore the Analtyics version.
            
            Wilderness, at the 2 month mark, it's too early to be basing any decisions on what Analytics is telling you, anyway.  Give your Hub a few months to settle down to its "normal" place on Google and it will make more sense.

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            1. 68

               lrohnerposted 13 years agoin reply to this

               Good point. Part of it may be due to the delay, but I suspect part of it is because of tracking methods. Let's say someone clicks on an AdSense ad but then backtracks before the page/ad actually loads. That will count in your estimated AdSense earnings (although not your final earnings), but I don't think it does in Analytics.
               
               Anyhoo, I look at both as a flag in the wind. I personally use AdSense to determine earnings and Analytics for research.

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               1. 95

                  wildernessposted 13 years agoin reply to this

                  "Analytics for research"  Enough information and maybe I can at least tell the general direction the flag is blowing if not the windspeed.
                  
                  I'm slowly trying to learn to do that research; it's just so @^% difficult when I don't understand half the terms (bounce or exit rates, for example) or miss a simple button to click on.  I've probably spent 8 hours in the last couple of days on analytics and never found the particular collection of clicks you pointed out.

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                  1. 68

                     lrohnerposted 13 years agoin reply to this

                     FYI...Your "bounce rate" is the number of people who read only one page and left the site. You want that number to be relatively low for your own website or blog, but here on HP, I would expect that number to high.

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                        wildernessposted 13 years agoin reply to this

                        Ah, but what is a site?  That one hub?  ALL my own writings?  Or all of HP?
                        
                        And if they click out on a google ad, wouldn't that be bounce and a good thing?
                        
                        And if that's bounce, then what's "exit" rate?  They sound similar on google's description.
                        
                        My head hurts!
                        
                        And by the way, Irohner, thanks for the email.  I will mine your brain empty if you let me!

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                        1. 68

                           lrohnerposted 13 years agoin reply to this

                           If someone comes to HP and only looks at one page and leaves, then that is considered a "bounce."
                           
                           
                           
                           That's a good thing, but not necessarily a bounce.
                           
                           
                           
                           If someone comes to HP via your hub, reads it and leaves, then that's a bounce. If someone comes to HP, reads several hubs but then leaves after reading yours, that's an exit.
                           
                           
                           
                           Anytime.

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                           1. 95

                              wildernessposted 13 years agoin reply to this

                              Gotcha.  I think.  Thanks - I always consider information to be valuable.  Even if I don't know how to use it, someday I will and it might be valuable.
                              
                              In addition it would seem that a low bounce rate might indicate I've done a good job or providing useful, content oriented links between hubs.  A high bounce rate might show the opposite.  Of course it would take a large number of visits to make that anywhere statistically accurate.

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                                 lrohnerposted 13 years agoin reply to this

                                 Yup. Bounce rate is really only important if you have your own blog or website. Then you really want to know if you're doing enough to draw people in and have them read more of your site. HP? Not so important.

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            2. 95

               wildernessposted 13 years agoin reply to this

               Marisa, I'm sure you are right in that it is far too soon to be basing decisions on results from existing hubs.  On the other hand that and reading other's hubs is all I've got.  Reading other hubs sometimes proves helpful in deducing the SEO technique but just as often my own research into what I think are their keywords proves the writer is a moron or insane.  At the same time the hubber is someone successful at hubbing, such as yourself, so that means I don't understand the keyword tool as well as I'd hoped.
               
               Whereupon I am back to trying to glean tidbits of information or trends from anywhere I can get them, including sources that I know are not to be completely trusted.  I just file the information away with the other 5000 bits in the "questionable" file and keep plugging. 

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               1. 87

                  Marisa Wrightposted 13 years agoin reply to this

                  Wilderness, what I'm trying to say is - have patience.  If you were a scientist trying to do research, and you didn't have enough data yet, you wouldn't waste your time trying to learn from the little you already had.  You'd focus on gathering more data.
                  
                  I wouldn't be trying to build on my existing Hubs right now - I'd be following the keyword finding ideas suggested by Susana in her Wonder Wheel Hub, and writing on a variety of topics.  Then in six months' time you'll start seeing a pattern and understanding which subjects are working.

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7. 60

   Pandoras Boxposted 13 years ago

   Go to your account, hit adsense setup, then channels, then click url channels and then create new url channels and then put in the url of the hubs, one at a time as shown without the http://.
   
   Gotta go, hope that helps, bye!

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   1. 95

      wildernessposted 13 years agoin reply to this

      Pandore, I appreciate the help.  The only reason I have not done this already is the I understand the number of channels is limited (200?) and I fully intend to pass that number of hubs.

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8. 60

   Pandoras Boxposted 13 years ago

   Okay not trying to impose on your question, wilderness, but I don't have this, and am trying to figure out why. I'll start a new thread, so as not to be a pain.
   
   And yeh I get you on the 200 channel limit wilderness. So if there's another way, I'd like to know about it.

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