I know that "google love" is distributed in complicated ways, but how much better would a page that has only inwards backlinks (but no outward bound links) rank compared to one with maybe 15-20 outward links. Would the the difference be negligible?
I've seen some people claim that "outward" links can actually either not effect or effect your site for the better, if the site linked to is an authority site.
You've probably seen Darkside, Sunforged and Nelle Hoxie say they don't "give away" outgoing links in the main body of their Hubs or websites.
Since I've always found those three Hubbers to give good advice, I follow that rule.
However, you'll find plenty of places around the net which claim that Google likes to see outgoing links, so I try to include them somewhere that Google will see them but where they won't entice my reader. On HP that's at the end below the comments, on my website it's on a "links" page and a "news" page.
I don't think that's doing the reader out of anything - if they really want to know the source or find further information, they'll find the links. I'm just not shoving them under their noses.
Remember no one really knows what Google wants, everyone's just guessing! So it doesn't hurt to cover all bases just in case.
I don't think you'll find any one answer to this question. I believe in them because I believe in providing a quality experience for my readers. Am I worried about losing readers to those sites? No. Can it help my search engine rankings? I really don't know. Google has hundreds of pieces of criteria that it uses to determine rankings, and it's possible that outbound links are a small part of that--as long as they are relevant, point to authority sites and have the right anchor text. As a matter of fact, my 2nd best performing hub as 11 outbound links in it--all to different sites.
I have heard that too many outbound links with the DoFollow attribute are not good. I think they can dilute PageRank or something like that? I'm sure Darkside or SunForged have a much better answer.
Here's an article from ProBlogger that might be worth the read.
I agree with that Problogger article I try to use links that are related and helpful for the reader. I think links that are internal is good for HP and other authors, overall, and external links can also be useful but will depend upon on the reasons of the author. To what purpose is this link to serve?
Outgoing links have an effect on your page rank.
Too many outgoing links can also get your site classed as spam, along with things like duplicate content. That will of course require a large amount of outgoing backlinks though.
You can reduce problems with things such as these by adding no-follow tags when you don't want to pass PR juice.
by Paul Edmondson16 months ago
Hi Hubbers, I mentioned in the past that we've been working with a company that helps identify SEO issues. Many of the issues they identify come in the form of penalties which they believe hurt the entire...
by Dr. John Anderson14 months ago
"John Mueller said that external links, links on your web site that point to outside web sites (or outbound links) are not a ranking signal. Just to be clear, links are a ranking factor - but you linking out to...
by Dan Harmon6 years ago
Along with the Google effect lately I've seen a lot of forum posts about spam, and every time I hub hop it is obvious that there is a lot submitted here of both spam and simply substandard hubs.I would suggest that the...
by Gary Anderson6 years ago
I have some content that is pretty hard hitting. It is accurate and it is substantial. When I see a PR of 0 for this content it makes me think that there is a problem with the whole idea. Is there simply too much...
by Becki Rizzuti8 years ago
I've been working on creating outbound links for some of my hubs in my second week here at HP. I know the basics of SEO and I know why this is important. I thought it might be nice to share some tips for making the...
by Shauna L Bowling2 years ago
Is it possible to add a feature to links within text and to the photos to opt to have the link open in a new window? This would allow the reader to stay on the original page. Bounce rates rise every time someone leaves...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.