Google posted the following in their forum in May:
"AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites."
Yet this week I've seen an Adsense payout of .01 for a click. If the minimum bid is .05 and Google pays .68 of that, how can you see anything less than .03? My CPC payouts are usually much higher. I'm just curious about this low number.
I ran an adwords campaign with a maximum bid of £0.02 and achieved an average click cost of £0.014 (and £0.02 is currently $0.03)
If you bid $5 for something on eBay, you may get it for $3.50. Whilst of course, it may sell to somebody else for $6.
You may of course not have recieved any money whatsoever for that click, it could have been from an impression.
I'm pretty sure it's all based on estimates. 68% is probably an average, not an exact formula. Same goes for cpc and all that. Even the CPC you see on google keyword tool is an estimate.
It is unlikely that the 0.01 was from a click. Google fills out their ad inventory with CPM ads (as ryankett briefly mentioned) and therefore when one of these shows you are paid that penny (or other paltry sum) for the impression.
Although, this may not be that case for you as it all depends on your adsense settings and whether you have turned off the CPM advertising for yourself.
by Alex L. Soriano3 years ago
Why Google Adsense did not approve my account? I already have 10 unique articles here. I have no choice but to remove all of my articles from here. Hello Alexander L Soriano,Thank you for your interest in Google...
by Louie Jerome7 years ago
I have been a bit puzzled about the way Google Adsense pays. There is reference to page impressions and clicks. I know that clicks get paid for at various rates, but I am not sure about impressions. Does the number of...
by Daniel4 years ago
Here's something for you guys to consider, and I am simply reiterating a comment I made on another post. You need organic traffic to your Hubs! Why? If you are using adsense, or any other monetization method on...
by Richard Bivins6 years ago
As discussed in this thread The Chitika advertising network would be a good alternative to Adsense and Kontera or an additional revenue source. Chitika is easier to affiliate with than either Google Adsense and...
by Michael Rickaby4 years ago
I'm a techno luddite. So maybe I'm missing something I should have read.I set up Google Adsense 7 months ago and it was working fine. Since payouts take a long time I haven't payed much attention to...
by Sarah Buckhannon4 years ago
So I have been here for almost a month, and still am denied Google Adsense. Its odd, because I see people post how they only wrote one hub and were excepted. Others, in the same spot as me. The same message I receive is...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.