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HubPages Partners With ClickTurn

  1. englightenedsoul profile image61
    englightenedsoulposted 7 years ago

    I just saw this tweet from the official hubpages account and I really cant express how happy I am.  I believe hubbers are getting a new ad network they can earn from.

    Here's the official source of the news:

    http://www.marketwire.com/press-release … 299765.htm

    And here is what the ads will look like:

    http://files.widgetbox.com/contentads/h … vw/vwdemo/

    I am just wondering when would hubpages implement it??

  2. profile image0
    ryankettposted 7 years ago

    I hope that this is optional.

    That is enormous, and where are the AdSense ads on that page?

    Is it a good payer? If that is compulsory then I am off!

  3. englightenedsoul profile image61
    englightenedsoulposted 7 years ago

    I think that was just a demo and I hope they wont disturb the adsense ads.  And in a other thread paul deeds mentioned that hubpages would partner with other ad networks and they would be paying the publishers directly.  Somewhat like hubpages ad network.

  4. Pcunix profile image88
    Pcunixposted 7 years ago

    Could be that it is this:  http://hubpages.com/forum/topic/48463

  5. englightenedsoul profile image61
    englightenedsoulposted 7 years ago

    Thanks Pcunix I was just about to search for this forum thread.  You saved my time.  But according to the thread, the ads would be implemented in the last quarter of the year.  Wish they implement soon!!!

  6. lrohner profile image84
    lrohnerposted 7 years ago

    I'm a bit skeptical until I learn more. One of the things that drew me to HP was that I am the master of my domain when it comes to advertising. I interact with AdSense et.al directly without any middleman--including statistical tracking and measurement--and I'm not sure I want a company like HP (or anyone else) in the middle. Unless, of course, there's TONS more money in it for me. Where's Mr. Deeds when you need him? smile

  7. 2uesday profile image85
    2uesdayposted 7 years ago

    I think it best not to get too excited about this it may be that it will not be available for the writers to make income from these ads. even if they become a feature here.

    Having just watched the (link) demo - I am not sure how you would get someone to read an article with that size ad. wrapped around it.

    If you have experienced the ads. that some sites have that have voice overs and music then it may not be popular with everyone.

    I will pop over and read the other forum post mentioned maybe I have misunderstood the situation.

    1. EmpressFelicity profile image80
      EmpressFelicityposted 7 years ago in reply to this

      Voice overs... {{{{{shudder}}}}}

      I'm with you - I'm not going to jump for joy unless and until I'm sure we'll get something out of it.

      That wraparound ad was right where someone's profile info would be - how would people click on that if they want to, or even know it's there?

    2. Pcunix profile image88
      Pcunixposted 7 years ago in reply to this

      Oh, there's no fun if we don't get excited!

      Let's see who can make up the worst rumor about this.   I'll start:

      It's the Chinese.  They are taking us over!

    3. Len Cannon profile image87
      Len Cannonposted 7 years ago in reply to this

      It happens all the time.  A lot of websites I go to use layout methods similar to that and it is fairly eye catching but not too obnoxious.  Of course, having it accurately targeted towards your interests makes a difference.  It is going to be a major step down for me if there's a giant prescription medicine ad on my hubs about, say, video games.

      I have a sinking feeling the content producers here won't end up having access to it though.  Or if we do get paid, it'll be from a "pool" like on Squidoo, which I find.... extremely unattractive.

  8. profile image0
    Nelle Hoxieposted 7 years ago

    Thanks for bringing this to our attention. I don't have time to follow tweets or log into facebook. It would be nice if these kinds of things were brought to our attention here, in an official manner.

    But perhaps these are the bigger ads that HP was talking about that would be happening on their page impressions. They posted about this a while back.

  9. profile image0
    ryankettposted 7 years ago

    Where is the profile box? 'contact me' etc?

    I will be gutted if the ads are that large, even if I opt out of them and even if the ads are shown on the Hubpages share. The 'related hubs' boxes form a large part of what I have built here, ads this large serve only to make them almost redundant.

    There was one AdSense block on that page, I hope that there isn't something more sinister going on... I don't want anything to jeopardise my AdSense.

    An alternative In-Text network, to directly replace Kontera, or another retailer would have been my personal preference.

    Those ads are effectively spam.

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Hi Ryan,

      No, we will continue to use AdSense via the API in order to maintain the transparency that Hubbers have into their earnings, and there will be no move to reduce the number of AdSense ad units. That was simply a rough proof-of-concept mockup, not a complete layout plan for how we're going to serve up ads in the future.

      In terms of being spammy: I think high-quality, cutting-edge ads for recognizable brands are not considered spammy by Web visitors. You see similar ad types on marquee sites all the time. Is it fair to say that you occasionally say provocative things here in the Forums that you don't necessarily believe to be true, Ryan? wink

      We just recently brought on a new VP of Sales whose sole function is to court brand advertisers with custom ad units, since large, innovative ad units typically perform quite a bit better in terms of revenue. This is a cost we're bearing, and we're happy to do so since our goal is to make both Hubbers and ourselves more ad revenue. High-impact ad units are one way we believe we can do this, and we're serious about putting muscle behind the effort.

  10. profile image0
    Nelle Hoxieposted 7 years ago

    Ryan, I bet that they'll only be put on HP's share, at least for now. You still have 60% of the impressions. I've always seen the related hubs as a giant leak or a non-issue.

  11. Jason Menayan profile image59
    Jason Menayanposted 7 years ago

    Hi all,

    This press release represents an announcement to would-be advertisers that HubPages is capable of serving up high-impact ads on our site. As part of the ongoing effort to evaluate higher revenue generating opportunities for the site, we're trying to court larger advertisers with innovative ad units like the one described in the press release.

    This is just an announcement to advertisers of what we're capable of delivering for them. When we do get an advertiser that's interested, we will first run the ad unit on our impressions, as we always do when evaluating a new monetization form.

    If this ad route does turn out to perform like gangbusters, so much so that we want to roll it out on the entire site, then we'll look at ways we can cut authors in on the action. But this is the first step, gauging interest among advertisers and performance compared to more standard advertising units, so talk about building it into our revenue-sharing program is still premature.

  12. sunforged profile image70
    sunforgedposted 7 years ago

    *hpinfo*

  13. Sufidreamer profile image80
    Sufidreamerposted 7 years ago

    Nice to know, Jason

    Must admit, I detest interactive ads like that - they are a pain in the backside if you have a slower internet connection sad

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      They're getting better at making those lightweight, and having the optional elements load on actions like mouseover and click. smile

      1. Sufidreamer profile image80
        Sufidreamerposted 7 years ago in reply to this

        I hope so - there are a few sites that I have had to mentally blacklist because they go OTT with the interactive content. 

        We may get broadband in the Greek mountains one day! smile

        1. Jason Menayan profile image59
          Jason Menayanposted 7 years ago in reply to this

          You have my sympathies, Sufi - I love my broadband! smile (Hopefully you'll get it soon; in the meantime you'll just have to console yourself with the gorgeous landscape, sun, etc.)

          Thankfully, more and more visitors to HubPages do have it, and, at the end of the day, their experience is the one that advertisers are paying for.

      2. profile image0
        Twenty One Daysposted 7 years ago in reply to this

        Widgetbox is a great source for lightweight applications. Used it once for a website. I am curious how it will be set up graphically and what kind of ad rotation/targeting will focused on.
        This may be too soon to ask, but what kind of time-line is HP looking at for testing and implementation? -James.

        1. Jason Menayan profile image59
          Jason Menayanposted 7 years ago in reply to this

          Yes, too soon to ask. smile

          Once we get an interested advertiser, then we'll set things in motion to test it on our share of impressions first.

  14. Fiction Teller profile image61
    Fiction Tellerposted 7 years ago

    Is it too premature to ask:

    If HubPages does offer it to authors, will it be optional, like the other programs?

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Premature to ask.

      Honestly, I don't have an answer to that kind of question.

  15. Cagsil profile image59
    Cagsilposted 7 years ago

    Thank you Jason. smile

  16. Misha profile image74
    Mishaposted 7 years ago

    Will you include it in YB, too?

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Way too early to tell. smile (But at least with YieldBuild we have a vehicle - the Premium Programs - to share payout)

      1. Misha profile image74
        Mishaposted 7 years ago in reply to this

        k, thanks smile

  17. skyfire profile image73
    skyfireposted 7 years ago

    I didn't understand this part. Is there going to be a "pool" like squidoo to keep low performing hubs out ? or QA system to unpublish those hubs ?

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      No. I'm not sure where you drew that conclusion. We're talking about ads.

  18. Sufidreamer profile image80
    Sufidreamerposted 7 years ago

    Just one other question, Jason big_smile

    I have had a look at the template - what is happening with the Hubber's profile box and widget?

    For someone like myself, who is selling a service, an easily visible link to my profile and the 'contact' link are far more important than cramming in a few extra adverts. hmm

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Hi Sufi,

      It looks like YieldBuild might be testing out some spots in the sidebar. The vast majority of feedback we've gotten from Hubbers is to enable more money--something YieldBuild is exceptionally good at doing--but you're free to set your ad level to lower or none (for non-commercial content, naturally).

      1. Sufidreamer profile image80
        Sufidreamerposted 7 years ago in reply to this

        Thanks for the reply, Jason smile

        We will see how that goes - I will play around with things if and when it happens.

        At least this gives me time to look at a few other options, just in case.

  19. Research Analyst profile image78
    Research Analystposted 7 years ago

    Thanks for the update, interested in seeing how it will all develop.

  20. thisisoli profile image57
    thisisoliposted 7 years ago

    Thanks for the input Jason.

    Just a quick question in regards to this.

    Currently Hubpages places the 3 available adsense blocks on publishers pages + Link units, however it places more adsense blocks in it's own share of the impressions. It is also using Chitika and other advertising platforms in it's share of the revenue, what are the chances of Chitika being rolled out to fill in the blank ad units which cannot curerntly be used by Publishers, but are filled in the Hubpages share of earnings. 

    While Hubpages is advertising on 40% of their page impressions I do sometimes feel that they are taking much more than the 40% of advertising impressions, simply because they put so much more on their share.

    If our work is being used with a new advertising platform only on the Hubpages share, I sincerely do hope it does not take long for this to be rolled out as an option to publishers!

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Hi Oli,

      I don't have purview into everything that's being experimented with in terms of ads on our share of page impressions, but we do limit it to our 40% of page impressions. I don't know how many ad impressions there are running on our share of page impressions, but I don't think this is a meaningful comparison since what we experiment with does not necessarily have a higher eCPM (especially if it vanishes after a month or two!), and the goal is for us to sift through all the options out there and only roll out to authors those ad sources that are meaningful in terms of increased revenue and scalable. More ad impressions doesn't always mean more revenue; page eCPM trumps all.

      On authors' 60% page impression share, we currently have AdSense, Kontera, Amazon and (for those who apparently signed up early enough) eBay, so you're certainly not limited to AdSense only.

      Chitika is a mixed bag that works on some pieces of content well, but only serves to US visitors. I don't know how long we've been testing it.

      In terms of rollout, we will certainly roll out new ad sources when they've proven themselves to be a solid, stable source of revenue and that can manage payout to our base of over 170,000 published authors.

  21. Cagsil profile image59
    Cagsilposted 7 years ago

    Thank you very much Jason. Great information! smile big_smile

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      You're quite welcome!

  22. rebekahELLE profile image89
    rebekahELLEposted 7 years ago

    this sounds interesting. it will be exciting to see the implementation and how it all works.

  23. Stacie L profile image88
    Stacie Lposted 7 years ago

    I think these ads are fine for some hubs but are very distracting for some of mine.
    I've had friends and acquaintances tell me that the hubs are too busy;I think they meant too many ads and I have to agree.
    Maybe a different placement?

    1. rebekahELLE profile image89
      rebekahELLEposted 7 years ago in reply to this

      I guess it depends how it is placed. and it sounds like it is optional if we didn't want them.

      actually I don't find hubs that busy, unless they are too full of pics and videos.  I prefer opening a hub page to some of the sites out there where it's nothing but ads, where you have to hunt and scroll for the article.

    2. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Striking a balance between presenting an ad and for it to get attention from the reader, and overwhelming them, is one that's worth being mindful of, but it's also a matter of personal preference. After all, advertisers are paying for you to present their ad to a reader, not hide it.

      For non-commercial content, you're free to set your Hubs' ad level to either Low or None, if you would like to trade off revenue-generating potential for a more subdued ad or even ad-free experience.

  24. lakeerieartists profile image75
    lakeerieartistsposted 7 years ago

    Hi Jason, I am just reading through these replies, and I know that you guys are working on a solution that will work for us.  In the meantime, I am thrilled with how I am doing on Hubpages so far.  smile

    1. Jason Menayan profile image59
      Jason Menayanposted 7 years ago in reply to this

      Thanks, LEA! Always good to hear about Hubbers' success. smile

  25. Cheeky Girl profile image81
    Cheeky Girlposted 7 years ago

    I am already a member of Widgetbox and I have seen these. They have great transition effects and have clever sliding effects and magic features in their ads. They will enhance Hub Pages no end.

    1. thisisoli profile image57
      thisisoliposted 7 years ago in reply to this

      I hate these, and I am pretty sure those rollowver ads are annoying as hell to visitors.  To me I feel as if these are even more obtrusive than ads such as Kontera, since they are much easier to accidentally roll over.

      If this is implemented I hope it is an option, not a requirement.

  26. Cheeky Girl profile image81
    Cheeky Girlposted 7 years ago

    One possible example of what could be coming down the pipeline is the widget that we can post the code of, into websites or blogs. Theoretically they could appear but inside an ad box as a slightly transparent inner box. Or something like that. They have the interesting feature of a "feature inside a feature" thing. I think they will be cool. As long as it doesn't affect our other ad incomes, and allows us to earn more from our Hub Pages, then that is fine with me. Personally, I think it was only a matter of time before someone decided there should be larger ads in Hub Pages.

    There is also the matter of Apple's iAds coming down the pipeline at some stage, and so the world of Ad-income is only going to become more intense and will surely grow. Hubs are prime territory for this. It's just an opinion, but there it is!

 
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