Last month my click through ratio was <snipped>, but now this month it has dramatically reduced to <snipped>. This is horrible and I have the same amount of traffic similar anyway as last month. It looks as though I will have to produce 1000 hubs if my ctr is going to crap...
You do know that you're not supposed to publicly reveal your AdSense CTR, right?
I did not realize this thanks for that information, I thought you could not reveal your exact earnings.
Weirdly, it's perfectly OK from Google's point of view to say things like "I earned $xxx last month" or "I've earned $xxx on Adsense so far". What Google doesn't like you doing is saying what your click-through rate or eCPM is (eCPM is the amount Google estimates you're currently earning every 1,000 views).
Be very wary also of giving information about your earnings and your number of views in the same post. If you say "I had 10,000 views last month and earned $50", then people can work out your eCPM from this. So technically you're breaking Google's TOS.
Yeah that is pretty strange. They probably have a good reason, but its quite unorthodox.
I have wondered about this. They do not mention earnings per thousand specifically, only click rates:
7. Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.
I'm glad you said that Irohner, I didn't know that. Thanks!
the definition of "property" is important in this mystery.
Is a property a specific location on a specific page ?
The overall territory covered by your adsense account?
blah, blah blah
The truth is, there is no reason to disclose such data publicly, and adsense doesnt give second chances or solid explanations if they decide they no longer want to partner with you.
Discussing a single metric or just stating "approximately" 2% - etc is a safe enough for workaround for any discussion you may want in a public arena
The fact is it only states that you may disclose gross payments so that is what I limit my discussion to unless it is in a general sense like my traffic is up or down.
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