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A question re keyword optimisation

  1. puebloman profile image61
    pueblomanposted 6 years ago

    I have just published a hub withe the title

    Toddler friendly holidays in rural Spain.

    As a long tail keyword this is useless, but it contains two keywords that Samurai tell me are low competition, with reasonable traffic and income. These are

    Toddler friendly holidays


    rural Spain

    My question is this: does Google read the single long tail, or does it distinguish two in the Title, without the need for a comma?

    Also, in the summary, were I to write

    Toddlers ARE friendly WHEN ON THEIR holidays

    Would Google distinguish the (lower case) keyword from the overall phrase?

    Many thanks for your time and your help

    1. Susana S profile image91
      Susana Sposted 6 years ago in reply to this

      Personally I wouldn't have tried combining the two keyphrases, but would have written two hubs - one for each phrase.

      This is because even if you get intial high serps for "rural spain" once the searcher sees the title includes info about holidays for toddlers they may well be put off. I would imagine they are very different markets and so a hub targeted at each market would be more beneficial. 

      Just my thoughts smile

      1. puebloman profile image61
        pueblomanposted 6 years ago in reply to this

        Thanks for these thought provoking comments.

        This hub was supposed to promote one of our vacation rental cottages in Andalucia, so it was trying to do a number of separate things at once.

        I get the feeling that this might be the root of my optimisation problems. I'm trying to do too many things simultaneously, and the objectives sometimes are contradictory.

        I'll keep trying to do simple single things. This seems to be the answer for good optimisation.

  2. kephrira profile image60
    kephriraposted 6 years ago

    Having two separate keywords, or phrases, is fine. You don't need to do anything for google to recognize them both.

    And I'm not aware of upper and lower case making any difference.

    1. puebloman profile image61
      pueblomanposted 6 years ago in reply to this

      Many thanks for this reassurance!

  3. WryLilt profile image89
    WryLiltposted 6 years ago

    Think about it from the perspective of a searcher.

    If you type in 'toddler friendly holidays', you might see the title 'Toddler friendly holidays in rural Spain' in the results. So in that case you'd rank better than a page called 'Toddler friendly and fun holidays', in theory.

    You'll slowly rank for the lowest competition keywords first and as your page ages and you get more backlinks and google likes your content more, you'll slowly rank for more competitive keywords.

    And... google reads everything. But they have a secret algorithm to give the best possible results to searchers.... so hopefully they'll rank you for it. You can put in all the SEO work you like, but in the end it comes down to google.

    1. puebloman profile image61
      pueblomanposted 6 years ago in reply to this

      Many thanks for your help.

      Yes it does take time and I can see that google's perspective changes as the authority of the site grows.

      From your analysis I see that google is strictly and unswervingly logical, so I should be so too. The whole phrase ranks higher than the broken phrase. Yet the 'secret algorithm' means that google also moves in mysterious ways!

  4. TerryGl profile image60
    TerryGlposted 6 years ago

    Your title will in fact be an exact match in the eyes of Google.

    An interesting fact is that Google has stated that of all the searches performed on their search engine, only 35% of the results have been an exact match.

    Interestingly, that means 65% exact match search phrases are still available.

    Often your exact match keyword will be position one, now it depends on how many use the exact match search.

    1. puebloman profile image61
      pueblomanposted 6 years ago in reply to this

      Thanks so much for this reply.

      Samurai offer "Broad", "Phrase" and "Exact" matches, but the stats always default to "Broad" because Samurai say that they are suggesting the "prospects" of the key phrase.

      In other words, when the key phrase is brand new it will only attract "Exact", but as it gains authority it will gain in less exact searches, moving through "Phrase" to "Broad".

      I think Susana S is right and so are you. It's unlikely that many will be searching on the whole title!

  5. Susana S profile image91
    Susana Sposted 6 years ago

    No worries. I still do it sometimes and then when the article doesn't work (traffic wise) I have to give myself a slap and change it tongue