For money making purposes, is it better to add more information to an existing hub or create a totally new hub?
I suggest to extend your old hub if it is smaller or in medium size if your hub is much larger then you can create second part of it
It depends how long your existing Hub is. It also depends how well the information hangs together.
If, say, you had a 400-word Hub about blue widgets and you wanted to write about blue widgets with red trim, you could add it on - but the second subject is discrete enough that you could make it a separate Hub and interlink the two.
Some experienced Hubbers have suggested that a good length for a Hub is 800 to 1,500 words. Others say a series of interlinked 400-word Hubs will do just as well.
Can the additional information draw more traffic? It won't get more ads, although the content of the ads might change, and promote more or higher paying clicks. Or maybe lower paying clicks.
Does the hub get good traffic already? Is the CTR OK on it?
Lots of questions, and there is certainly no set answer. I am currently working on a set of (someday, maybe) a dozen or more hubs all with the same general theme. They could have been put into one hub of 10,000 words, but why do that? More hubs = more ads = more opportunities, or so I see it. Of course, each hub must stand on its own, with sufficient content to draw traffic by itself.
I have written a hub as an after thought which though is not a continuation of the old hub but a totally different aspect of the same subject and this is now drawing more traffic to both the hubs.
I do think it may be helpful.
Five small hubs, each with X number of keywords. Results: Five hubs located around page 300 of the search results.
One large hub with 5X number of keywords. Results: One hub located within the first 10 pages of search results.
Just my opinion. Contradictory opinions are encouraged! If I’m doing something wrong implementing this theory, I want to know about it.
Yeah I think paradigm shift may be onto something. I've looked for short hubs of my own that were too short and, even writing the exact title, they were hard to find.
Great post! I wanted to break up some of my long Hubs...any guidance on when that would be appropriate?
If I can take a section into the "how" or into the "# of question" for specific guidance.
Any thoughts? Benchmarks? 1,000 word minimum?
I have gone back and added content to existing Hubs, when I had just a little information to add. If I have a lot of information, I prefer to break it up into separate hubs, to keep them from being too long. I started working on a hub on haunted places in Illinois, thinking I would cover it all in one hub, but after my research, I realized I had more material than I thought I would. I ended up doing two separate hubs on just haunted cemeteries, with more to follow, covering other haunted places. I don't like publishing hubs that are too short or too long. It all depends on how long your hub is, how much information you have to add, and how relevant it is to the original content of the hub.
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