Predicts a future not so great for folks like us?
A man of your knowledge will find other ways PC. Sounds like Google wants the empire.
It's all well these 'experts' at Google predicting what'll happen but bigger guys than them have got it wrong!
A million ads will still little in a recession.
The advent of video ads and domination of mobile devices could emerge as blessings in disguise in this part of the industry. Simply it's going to tap a much larger audience which in turn will generate more ad revenues for folks like us. But competition will increase for sure! Today's winners not necessarily will survive in the new era... we've to work even harder.
I actually think that sounds pretty good except for the part about google mobile and verizon (was it verizon?) having special contracts with each other that gives them special marketing ad placement soo...
With that said, you would have an opportunity to write about the ads they are using for the mobile web industry. I am thinking in the form of apps. ads.
As far as regular internet is concerned, I don't think that will be dwindling anytime soon until the cost of iphones and the likes comes down and the cost of accessing such goodies comes down with it.
I think it is all good, plus verizon and the others who have special mobile web contracts will probably pay better money than regular google advertising.
I think this would effect the people who pay for advertising more than the people who advertise for pay adword vs. adsense I mean.
It depends on how this site evolves to meet with changes in the marketplace as and when they emmerge.
I could pick up a very big positive there, and that is "Display advertising will become a $50 billion industry". That is twice the size of the current market.
If Hubpages continues to innovate year-on-year, then I can see no reason why it should be bad news. It should be noted that mobile phone technology now, and mobile phone technology in 2015, will be two completely seperate entities. Who would have invisaged the release of the iPad three years ago?
The changes seem to be more of an issue for developers rather than affiliate marketers. No doubt owners of Wordpress sites will find 5 plugins to solve their problems, and Hubpages will become increasingly mobile friendly if needed. The likelyhood is that mobiles will become more internet friendly.
This doesn't worry me, change should be embraced. It won't happen overnight either.
google like many other sites will come and go, we shall see, but..it does not look to good for sure.
Video ads will become the dominant advertising medium, as it should be really and am making steps to cover that area....not a lot of changes really, just stuff we can adapt to. Internets and intranets do evolve.....The future looks bright until the world blows up through alien invasion!!
I'd say it may even be a good thing for us. It could bring more traffic our way and also cause our ads to be more noticeable. It all really depends on how the HubPages and it's community evolves.
Either that or the flood of video will become as passe as powerpoint.
too much of anything usually becomes outdated.
Surely the article relates to text ads becoming superseeded by video ads?
It seems rather simple to me. If that happens, we have to permit video ads. The Ad Blocks will have to change a little, to become video sized rather than banner or skyscaper shaped.
And surely that is the sole solution? Easy peasy. Yes video ads are annoying, but if thats where the money finds itself, then thats how you monetise your content as and when the change happens.
If the prediction is correct we will all have a much bigger pot of money to fight over. I would be happy to make the compromise.
The reality is that people will get so sick of video ads that they will all get Ad Blocker and they will have to return to text ads. That is certainly the path that I can envisage.
Text survived the papyrus, the slate, the handwritten book, the print book, the digital print, and has so far survived all other forms of digitalisation. I see nothing to fear.
Just what I was going to say! I read their predictions about video ads and "social media-enabled ads" and noted that they didn't include a prediction about Ad Blocker.
With trends like that, I'm guessing Ad Blocker is going to be bigger than Facebook by the time this decade is out!
Change is going to happen everywhere. I think being at this site we will be the first to know what is changing and how we are going to need to adjust. There might be better/easier oppurtunities ahead!
75% of all ads will become “socially enabled”. Meaning that consumers will be able to share them with friends, comment on them, and provide feedback.
God, they would have to be blooming good videos!
Great post - fascinating.
1.) Mobile Internet
How does Hub Pages currently hit the mobile market? I don't have mobile Internet.
This is my biggest fear.
Also,does this mean Hub Pages will focus more on videos for content in the future?
There will be the goldrush
A few will make serious money
a few more might make decent pocket money
millions more will arrive late and fight over scraps
If what the googlemeisters say will come true we will live in a world where no one goes outside, meets real people and has normal unabbreviated conversations.
I have no desire to spend 90% of my life in front of some kind of screen.
We should cut out the middle man and walk zombie-like around the malls and shopping centres of europe with our credit cards inserted into our foreheads and we just get swiped when purchasing and we become our own bank offering loans to ourselves and beating ourselves up when we get overdrawn.
And then it will be time to stick a fork in our asses turn us over and we're done.
I predict the new online dawn will be an eclipse in a microwave.
You heard it here first.
I suspect that there is going to an anti-climax for you Joe. This type of gross over-exageration makes me realise precisely where the following types of scaremongering emerge from:
1) The Millenium Bug or whatever it was supposed to be called, where the entire digital world would die at 00:00:00 01/01/2000. Nothing happened. Actually nothing.
2) The Bird Flu epidemic. Which turned out to be one of the tamest flu 'epedemics' in the recorded history of man, with less casualties than almost any other illness.
Anybody got any more to add? Obviously the 2012 end of the world will be added to that list soon, I'm sure that there was some comet which never reached us too. That BP oil spill which was going to devestate economies and livelyhoods didn't exactly do as much damage as anticipated did it? It made the fishermen so rich that they aren't bothering to actually go out and fish now that the waters are reopening, they earn more money from BP!
Yeah I got one...Recession, What recession? economic crisis bah
Well Ryan I guess you sometimes miss the irony. Quite what bird flu has to do with the world cocooning itself in front of a computer is beyond me.
My point is that video technology is simply another screen to watch on top of pc tv and mobiles. This might be an exciting aspect of your life (no offence with this just an observation) but frankly the idea of millions of people pouring content (I suspect large portions of this content will be regurgitated) across several mobile mediums just bores me.
You see technology differently to me that makes neither of us right.
And I'm not the only one who understands that the invisible entity of the interent can be switched off or susceptible to breakdown. As another poster out where's all the bandwidth coming from?
And only some content is king not all of it.
You enjoy being a techie I'll enjoy being a cynic.
Great reading for a newcommer like me. I just love the discussions between members. Keep it up everone.
In asia, some ISP's are limiting users on bandwidth(part of internet censorship,rest is business made from selling GB bandwidth packs). Even with 3G i see no increase in speed on mobile.
If we are talking about US,UK,CA market then sure video and mobile marketing will increase. For the rest of the world ? Forget it for next 5 years.
All we need to do is keep producing content that people are searching for and the ad agencies can fight about how to best compete for our content. Content will always be king.
Sure the younger generations are going to flock to the mobile devices to surf but there are still going to be plenty of us who cannot stand going on the internet with an 2 inch screen and limited access to full rich media.
Video eats up bandwidth and until there are huge leaps in providing more bandwidth I don't think we have much to worry about. I like the predictions though I think they are more wishful thinking.
Actually, all cell phone screens will be replaced by 32 inch hologram projectors within the next ten years.
Well, I guess I just don’t get it. I read the link and saw nothing to get worried about.
All ad production costs are still born by the advertisers.
All we do here is just provide content and let the advertisers fight over who gets to advertise alongside it. I don’t understand why whatever medium they use is a concern. As long as they click it, who cares? Especially if it opens in a new window.
What the heck am I missing here?
I am sincere about this. What am I apparently, blatantly overlooking? I know it must be obvious. I guess I’ve just got some sort of mental block thing going.
I got the same impression as you.
Advertisers will use video instead of text.
Solution: Hubpages/YieldBuild changes it ad placement strategies, and allows video ads on the site.
I don't think that you missed much, just an overly-worried blogger writing an article out of fear for change
In my opinion this is marketing at its best. Google is using affiliate marketers to buzz about advertising on video which they will then incoporate into their Android campaign and pitch video to the advertising giants. We are just creating the shift mind set for them.
We have been using youtube (to name one) for years to market affiliate products.Comments cna be left so it is laready interactive.
Personally I find it doubtful that mobile could handle the file size of video advertising and cover as much variety as a search engine.
Just my opinion.So No it doesnt worry me.
That's exactly right. Google is a giant and when they speak or someone from within with an official title speaks, the world listens.
Interactive social media is the way of the future and advertisers that can get on board now will have a distinct advantage over their competitors.
I'm more concerned with how this will affect some of us affiliate marketers that use PPC campaigns. I guess I'll have to start using my mobile a bit to surf the internet and see how advertising is being displayed.
I am not sure video ads will take over. I immediately leave an site with auto-playing video or audio.
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