I've read a lot about this without really understanding it. I did some research this morning (Google - 30 seconds worth) and came up with possums, rats, snakes and some species of lemur.
I could probably write about possums, just love their little cute whatevers, but don't want to be wasting my time if there are longer tails available.
Maybe an experienced hubber would know more about this.
LOL! Yup. I'm sure possums would be a hit!!!
possums at night
possums at night in Europe
possums at night in Europe that wear black sweaters
possums at night in Europe that wear black sweaters and hats
See the long tail developing? Long tail keywords are just those that are much more specific. They may not get as much traffic as, say, "possums," but you stand a better chance of ranking for them.
Ah. Explained beatifully. I thought the long tail meant it lasted longer - I suppose it terms of being an open ended search.
Anyway. Possums it is. Now where's my Wiki link?
There is also the surfer to consider.
Intelligent searchers use the least words possible for their first search and then add words if they don't get the right results. Naive searchers use long English sentences.
Guess which group is more likely to click on ads? Ayup, the English sentence people.
The dumber the sentence, the more likely the click. Of course you don't want dumb sentences in your page, but the closer you can come, the better the results. Not a politically correct statement, but it has a lot of truth in it.
So, a really good long tail might be
"Where can I find some cute pictures of possums wearing clothes and funny hats?"
We have a winner!
A possum recipe might be another avenue of income for Hubbers because I've heard that the New Zealand government subsidizes businesses that can figure out how to reduce the possum population.
You can also get gloves, hats, socks etc made from possum fur in NZ - they are really warm and cosy!
Yeah guys, thanks very much, but I was thinking more of a marketing piece for selling some plush toy possums. Not really looking to freak out the crucial child market pre Xmas with pictures of boiled possums, gloves, etc.
I think that you have got the wrong idea of the possum gloves and socks Mark - they knit the fur, so they look just like fine woollen socks but are much warmer.
But they still have to kill the possum don't they? I was told it's not like shearing a sheep but gee, I have a possum sweater and it is the most treasured piece of clothing in my wardrobe, soft, oh so soft, light yet warm. The moths love it too, so I have to keep it protected in plastic.
Oh. I've never seen a real one, I thought they were cute. I was thinking more along the lines of this...
No wonder you guys don't mind making hats out of them. Any animal that ugly deserves to be eaten.
Since your goal is to sell possum toys then that is where you would start with your keyword search:
stuffed possum toy
little possum toys
possum stuffed toys
Also it looks like the technical name is opossum, then you will also need to use that in the title as well in your content.
Then you can also add the words, cheap, best value, deals, gifts to your main keyword.
Also Mark it is easier if you know what your end goal is before you start your keyword research, because with possums they can be:
a health risk
a food item
a piece of clothing
or a research paper
So you first want to be clear on what it is you want to accomplish:
Ask yourself some questions; are you trying to sell something, provide How-To information, or be a resource.
Once this is clear you will be able to reach the "right" audience for your content.
Fantastic stuff Research Analyst. I have some learning to do.
I hadn't really thought this through enough. Up till now I've just thrown bits of half concocted garbage on a page to see what would stick. I can see now there is a lot more to selling plush possums than I could have imagined.
If, and it's a big if getting bigger all the time, I were to continue this possum lunacy, I was wondering if it would be better to create a new ID - perhaps a Mainey Ward from Aspen - a grandmother who has been collecting possums since she was a child and is now doing Hubpage stuff to help fund her nephew through college. This might also tie in with the possum pie ideas - traditional recipes, and I suppose even the clothing lines.
PCUnix was ight. You can get some great ideas from the forums.
Another thing I thought I would share is that not all hubs are created equal for instance there are:
Hubs for Backlinks
Hubs for Branding
So even after you pick your niche, do your keyword research and know who your target audience will be its necessary to determine if your writing for money, backlinks, traffic or to brand yourself.
Money hubs are ones where you optimize your content to earn from eBay, adsense, kontera, amazon etc. So you will write in a way that provides information but just enough to keep the reader wanting more so they will click thru an related ad.
Hubs for backlinks are ones that you write just to get other content that you have offpage to rank, so you will use a related keyword as your anchor text to link to your website, blog, articles, or affiliate product landing page.
Traffic hubs are ones where you write just to get traffic not necessarily to make any money for instance many of the hot models pics, gamer codes, famous quotes and celebrity gossip hubs will bring in lots of traffic.
Hubs for branding are ones where you are a fiction writer and you want to self publish your own book for the literary world, so you will use your hubs for story telling and to let readers see your skill so as to brand yourself as a fiction author.
I am sure there are many other types of hubs that can be written but these are the ones I have noticed.
Thanks again! I hope others find this as useful as I do.
Irohner and PCUnix - the tail thing that you showed me. I might want to do a hub using that stuff or similar - would it be ok? I'd put a reference (link?) to your profiles - with the traffic I am getting (2 hits a day, 1 if you exclude my spell check revisits) that's got to be worth something.
Er. I did the hub anyway. Assumed it would be OK. Sue me if not.
Yes, we have decided to sue. Irohner wanted me to fly over and beat you up, which would be fine if you really look like your icon, but for all I know you are big and muscular and I'm old and not as fast as I used to be.
Beside that, I don't have a passport, so that would be more darn expense which, combined with the humiliation of not being able to dominate you physically, might be too much to bear.
So we are suing. Not for money. We haven't figured out for WHAT yet, but we'll let you know, OK?
I'm laughing. But slightly nervously.
I'll change anything you want me to. I'm not a man of principles.
I tell you what Mr. Unix, if I get to 100 then Hubpages loses any semblance of credibility.
Well, it's Google hits that would really make my day.
btw - I'm a follower now. I know you don't like the reciprocal thing but I just like to know what you are up to. Especially after the suing thing.
I'd worry more about PCUnix flying over there than getting sued, Mark. You just don't know what he's hiding under that colorful little wig.
Fair point, but he'll never get that hat through customs.
Yeah, like a short turkey and a stick man would get through security checks either.
Didn't you know? Turkeys are very popular this time of year.
Yes. I'm looking forward to Friday (we do it then - it's just easier on everybody and also avoids some husband-wife difficulties by letting them attend both sides of the family).
PCUnix -- I'm doing the same thing this year for the first time, only we're going to wait until Sunday so everyone has time to digest the Thursday meal. It's just SO much easier than all the kids trying to cram all family from all sides into one day.
By the way, just as a matter of historical interest, it was Google that made long tail search possible.
Back in the day, Yahoo was THE search engine. A few geeks like me had started using Google, but most folks used Yahoo and thought it was cool beans (they though "cool beans" was cool beans back then too).
A fellow named Red had a website and he and I were talking about the value of Yahoo vs. Google. Red was a confirmed Yahoo searcher and could not see why I thought Google was better, so I showed him.
I went to his website and picked out a very short phrase from a story he had there. It was something about a drink he liked to mix up for parties and had given a special name. The phrase was something like "Red's Romping Randy Mahito Recipe" - not that, only because I can't remember now so many years later, but like that.
I had him type it into Yahoo. No results.
I had him type it into Google. One match - his website.
He looked at me like I had shown him a magic trick. In away, I had, because nobody but Google could do that kind of thing then.
Of course Red became a Googler and told everybody he knew that they should dump Yahoo and use Google. All across the world, this little lesson was being repeated and eyebrows shot up and people dumped Yahoo.
Long tail search really was what made Google's fortune.
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