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Introducing 'Black Friday' to the UK has not gone well for Amazon!

  1. CMHypno profile image89
    CMHypnoposted 5 years ago

    Amazon UK flooded by complaints about the bargains that disappear in a flash

    http://www.dailymail.co.uk/news/article … conds.html

    It's seems that Amazon could have shot themselves in the foot on this one!

  2. shazwellyn profile image83
    shazwellynposted 5 years ago

    Millions of people go online and if a few thousand click on ten items up for grabs, the realities is most people wont get the bargain.

    It was a very clever marketing strategy, which (by the media flagging it) continues to promote Amazon after the event.  What a cheap way of advertising?!

    1. CMHypno profile image89
      CMHypnoposted 5 years ago in reply to this

      But in the longer term, if those who were disappointed and complained never return to shop at Amazon again, have they lost customers?

      Sounds like 'Black Friday' may have been a great idea, but some of the execution could have been better and maybe people's expectations not pumped up so high?

      1. shazwellyn profile image83
        shazwellynposted 5 years ago in reply to this

        Dont think there is any chance of that... Amazon always seems to be competitively priced on most things, and deliveries are pretty good too.  The small amount of people that are disgruntled will probably be miffed for a while, but most people's memories are short and they will come back eventually.

        The point is that more people will check Amazon out because news is news, whether it is good, bad or indifferent.  The advertising has refreshed their memories at a time of a great shopping season - the best in the year!

  3. sunforged profile image67
    sunforgedposted 5 years ago

    sounds perfect - exactly the way it works in stores too

    1. shazwellyn profile image83
      shazwellynposted 5 years ago in reply to this

      As is with the microcosm, it is with the macrocosm - same rules apply smile

  4. DaveL profile image82
    DaveLposted 5 years ago

    Seems a bit daft mind, most of us in the UK don't know what Black Friday actually is, it's meaningless. http://hubpages.com/question/87857/why- … ack-friday

  5. DubaiWill profile image59
    DubaiWillposted 5 years ago

    Just found out what Black Friday is. But why bother.

    I followed the big Black Friday noise made by Hostagator to see it was a petty offer of a 50% discount on hosting for one month. It is easy to get bigger discounts than that through Google search. Doh!

  6. 0
    Aleister888posted 5 years ago

    Wow, that is really bad customer service on amazons part, im quite sure someone at the top of amazon is going to be rightly annoyed, very interesting article smile

  7. 0
    cookingdivaposted 5 years ago

    Black Friday seems to work well in America so far. My friends in other countries do not even know the term black Friday.