There is a big difference in adsense impressions and Kontera impressions. Kontera impressions are only half of the adsense impressions shown on the stats page. Shouldn't they be the same?
Thanks and Regards
Kontera only reports an impression if they were able to turn on at least one link on the page. Mike is probably in a better position to comment on the scenarios where they wouldn't be able to turn on a link. I suspect the primary thing, would be the content on the page (for instance hubs that are mostly photos probably won't do very well), but there may be other factors, such as the location of the visitor versus Kontera's ad inventory, etc.
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I hadn't checked for a while, but have just done so, and found I'm earning more from Kontera than from Adsense. Is this usual?
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