I've checked the google adwords thingy and whenever I use a phrase that is on the list my article does not place as well as when I use a phrase that is not on the list.
I need opinions here because I understand that not as many people are looking for something with that phrase but which is better being at the top of the google search or being at the bottom but more people are searching for that particular phrase?
Am I making sense here?
Yes Brie, you are making sense.
When you're researching keywords, it's not enough to just check to see if a term is being searched for. You need to actually Google the keyword and assess your competition. For instance, I would never go after any tax-related keywords no matter how many searches they get because I don't think I can beat H&R Block, the IRS or any number of CPA firms.
I do google them and I make a note of how many are "paid" advertising but how can you tell whether you can beat the articles that are already there?
Let me use an example:
I have an article called The Best Hot Water Heating System for Off-Grid Living. No one used that phrase when I check it....consequently it is either 1 or 2 on google. Is that better than if I had used The Best Hot Water Heating Systems which would have put me way down on the list but people are searching that term?
Your first phrase already includes the second phrase...
Your usage of the first title theoretically will not affect the search results of those searching for the second title.
Your usage of the second title, however, would destroy the search results of those looking for the first title.
So my vote is to use the first title, so as to retain the search results of both titles.
btw, I noticed a singular / plural discrepancy as to your titles...
Someone else can address as to which is better to use as to that...
I would suggest using the plural where possible, but keeping both url and title the same. Search engines see *for example* 'grids' as reading 'grid' AND 'grids' for people looking for grids or grid.
But if you write 'grid' and someone searches for 'grids', it won't pick up. That's my understanding of it anyway.
I've actually used both singular and plural sometimes as in:
"System / Systems"
I’d be interested as to folk’s opinions about using “word/word”. It appeared to me one time that a slash right next to the text confused search results. So that is why I now include the space, i.e.: “word / word”.
What I try to do is find the most trafficked keyword phrase and use that as my URL. Then I can play with the keywords in my title. In Brie's example hub, I would have made the url:
less competition on living off grid than hot water heaters so it would likely rank higher for that keyword than for hot water heaters unless you add "best" to it then I would switch them around:
The URL will rank before the title and then the unique summary will be used to entice the click.
When you say the "google adwords thingy" Brie do you mean adwords keyword tool?
If so try to pick one that does not have lots of searches for it, as those have high competition.
It's better to rank high for low keyword traffic and get some then to rank on page 10,000 for high keyword traffic and get none.
I am no expert, but on my blog by picking phrases that are close, but not exact to the high ranking phrases, I get lucky and get google and yahoo traffic. I think luck comes into it sometimes. "The roommate vs. single white female" led to search engine traffic for me, but I made sure I got my blog out there before many others that were similar. I also got traffic for one blog by including the words "Kim Kardashian," "silver" and "butt." Go figure that mine would not have been page 2000 for that topic.
by Rahul Parashar2 years ago
Hello everyone,I am new here, so I apologize in advance if this question has been asked before. I was curious as to how much time is it going to take to start getting some god traffic from Google? How much traffic do...
by Becki Rizzuti7 years ago
Okay, maybe I'm being a bit dim here.I know what it *means* to do keyword research. I understand the basics of it. I know how important keywords are, and I know how to use them effectively in a white hat manner.However,...
by Isaac Asante2 years ago
Hi guys,For a while I've been using Google's Keyword Tool to research high-paying keywords and their estimate monthly traffic. Normally, what I do is that I look for Low competition keywords with around 1,000 monthly...
by Haunty5 years ago
Can someone explain to me in plain English what competition means with regard to us?It says there that it gives an indication of how many advertisers are bidding for a keyword. But what does that mean?I always thought...
by Will Apse4 months ago
This is one way of getting traffic from Google. The old hands know this but the newbies might benefit.First choose a subject you know about or are interested in. I am going with 'rocks'.Go to Google, type something...
by Dr. John Anderson5 years ago
I thought that the order of keywords in a Title did not matter and likewise that the order of keywords entered for a Google Search did not matter. However when you do a search for - Green Tea Health Benefits (A) - and...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.